Fred Schonenberg

Founder

Fred has 15+ years of high growth media sales experience, introducing new media formats and first-to-market products to the ad marketplace.

Known for his award-winning creative solutions and ability to forge strategic partnerships to drive revenue, Fred has deep relationships throughout the advertising industry, from top CMOs & brand managers, to agency presidents, planners and buyers across mobile, online, print, TV, experiential and out-of-home.

He is a frequent speaker at industry events such as SXSW, Ad Tech, Advertising Week, Offline Summit, Lightbox Lab, Recess Music & Ideas Festival, IAB Digital Leadership Program, etc. He is also an industry thought-leader published in everything from The Huffington Post, Media Post, The Drum, Media Daily News, Tech.co, The Mobile Insider, Modern Marketing Exchange, etc.

Most recently, Fred was the EVP of National Sales for Zoom Media & Marketing where he guided the video-centric selling strategies that built Zoom into the largest fitness digital media company in the world as well as the most successful nightlife network. His sales team was rated #1 in the industry by digital agencies and strategic planners.

Kelly McCabe

SVP, Brand Partnerships

Throughout her decorated career, Kelly has consistently provided strategic emerging media & marketing solutions that engage highly elusive consumers. She has worked with some of the world’s leading brands – including Fiat Chrysler Automobiles, McDonald’s, Unilever, Target, & Kellogg’s – to help them connect with consumers in an always evolving technology driven marketplace. Most recently, McCabe was the Industry Director at xAd, providing real-time, location-based marketing solutions. Prior she was the VP of strategic solutions at CrowdTap, a SaaS-based social influence marketing platform that enables marketers to inspire consumers to create content, drive social activity and provide real-time insights. Previously she was an EVP at Zoom Media & Marketing and a co-founder of GoCard. An entrepreneur at heart, a media expert and an over-all rainmaker! Kelly is a graduate of the University of Dayton College of Arts & Sciences. She lives in Chicago’s Edgewater neighborhood with her husband and two children.

Joslin Higgins

VP, Brand Partnerships

Jos spent the majority of her career on the agency side of the business, primarily at Mullen Lowe in Boston where she was an integral part of the Ideas & Innovations Group leading several new business pitch wins. With experience managing accounts across a variety of categories – retail, tech, entertainment, ecommerce, finance, QSR, fashion and government – she has a unique ability to strategically analyze the landscape from nearly any brand’s lens.

Jos is a four-year starter at the “hot corner” for UNC-Chapel Hill’s softball team. She recently navigated her way around the world in 2013/14 while volunteering and teaching in various countries. Jos is an expert in brand strategy, media planning and innovation.

Justin Uretz

VP of Brand Partnerships

Justin has enjoyed more than a decade in the media sales universe, creating unique programs with some of the most forward thinking marketers in the world. Living in Los Angeles, Justin first cut his teeth in the entertainment industry partnering with the likes of Sony Pictures, Disney and Paramount where he developed an extraordinarily collaborative, idea driven philosophy and a profound appreciation for true creativity that he now employs across a number of categories from automotive to food & beverage. A true storyteller at heart, Justin has spent the past eleven years studying, performing and teaching improv to whoever will listen – and, for you Founders, you may recognize him from his cameo on Silicon Valley.

Amanda Mitchell

Director of Brand Partnerships

Amanda spent nearly a decade at Deutsch working primarily on the national video team where she managed hundreds of millions of dollars in upfront + scatter negotiations across accounts like MilkPEP, Mophie, DIRECTV, PNC Bank, Sherwin Williams, etc. She oversaw major sports partnerships with the NFL, MLB, NHL, Premiere League, Tennis and NCAA Basketball and took the lead on new businesses pitches including ideation around integrated ideas and new digital extensions – which resulted in many new national clients for the agency. Her expertise spans the TV, digital and programmatic space as well as such varied categories as telco, finance, beverage and legal. She went to Indiana University and has a great big soft spot for animals and frequently fosters dogs in need.

Allie Feinstein

Director of Innovation and Brand Strategy

Allie has spent her career building strategy and marketing plans for world-class brands such as Disney, Xbox, and Target while working at Dentsu Aegis, Disney/ABC and Periscope. She has developed a keen understanding of brand needs and how innovative partners can best position themselves to help brands break boundaries. Allie’s passion for entrepreneurship and media started at an early age with her family’s media & entertainment business where she had a central role in all projects, from TV & Radio programming to feature films. Allie is a proud Buckeye and avid NBA basketball fan. She is also a native Russian speaker. A creator at heart, Allie has a love of writing, video production, and storytelling. She has enjoyed telling compelling brand stories in partnership with Comedy Central and Adult Swim, among others.

Michala Kepple

Director of Integrated Marketing

Michala has spent her career helping start-up founders forge new paths to consumers, beginning with the successful launch and management of the student services company, Campus Goose, where Michala oversaw strategy and operations. From there, as part of the Bread Ventures team, she helped many early- stage companies develop their branding and growth strategies – turning brilliant ideas into thriving companies by identifying spaces of opportunity in consumer markets. At VentureFuel she helps each start-ups effectively communicate their value proposition in their branding and marketing materials. An optimist and pragmatist at heart, Michala is known for her ability to think both creatively and strategically. As a graduate of Duke University, Michala feels strongly about certain shades of blue.