Over 108,000 attendees from over 200 countries flocked to Barcelona for Mobile World Congress to see tomorrow’s smart devices, connected cars, and promises of a world running at the speed of 5G. The futuristic 4YFN (“4 Years From Now”) startup floor gave a glimpse into the not-so-distant future – here are the companies that marketers should know about today.
Meme generators attempt to catapult brand messaging into virality (think Straight Outta Somewhere or Stranger Things Type Generator). PicPiic is creating a social network around this idea – two images side by side that users can remix with their own pictures, gifs, and videos. Once you add your own content, a new imagine is created that can be shared across social channels. All reaction images are cataloged in a feed and can be used for sentiment analysis. An app to watch for brands looking to capitalize on this native millennial behavior.
The sharing economy continues to heat up and Trybe wants a piece of the pie. This blossoming startup connects local chefs to the community by allowing people to buy and sell home-cooked meals. Trybe’s strategy for growth is to super-serving the indie and undercover chef by providing them with advanced audience analytics such as what food people in their area enjoy and what might be missing from the community offerings that week. The platform has already attracted thousands of customers and the team is quickly expanding in Europe. Ripe for brand partnerships.
For most people, photos shared on social represent a highlight reel of their lives. But what happens with the other hundreds of photos you take? Pixoneye lets brands and publishers in on their customers’ personal life stories by combining image recognition and artificial intelligence to analyze photo and video galleries on any mobile device. They can pull 150+ characteristics to allow for granular targeting (such as new homeowners, concert-goer, etc.). To avoid privacy issues, Pixoneye does not capture or store any data, simply analyzes angles, textures, colors and breaks this down into a formula that can help marketers harness the full potential of personal mobile data in a non-invasive way.
Everything will be connected one day, but how can brands capitalize on this emerging IoT technology now? Sentiance unlocks the power of IoT to reveal what people do throughout their day, help anticipate moments that matter, and engage with the right message to change behaviors. With their SDK, brands can obtain meaningful data about consumer’s activities in a secure way. Helping to enhance a brand’s first party data and provide actionable consumer insights. For instance, understand how far away a customer is who placed a pick-up order to be able to coordinate prep accordingly and engage them with hyper-relevant push notifications.
Lobster is a marketplace that enables brands, agencies and the media to license visual content directly from social media users. Using AI technology, it catalogs content across social networks and cloud storage providers, then instantly licenses these high-quality images and videos – in real time – with 75% of the revenue being shared back to the content creator. While not alone in this space, Lobster boasts over 37 billion photos and videos, one of the largest libraries of social content that brands can tap into to convey their message through the authentic creative of the masses.
Mobile World Congress has grown to encompass a cross-section of promising tech and global innovation within IoT, VR/AR/MR, AI, social, and mobile. For more information on the top emerging companies from MWC and from around the globe, please send us a note and VentureFuel will curate the innovations that are best suited to meet your brand’s objectives.