(NEW YORK, NY – November 8, 2017) – VentureFuel, Inc., a growth accelerator for emerging technology and media companies that forms strategic alliances with Fortune 500 advertisers, announced today that it has partnered with IRIS.TV, an artificial intelligence and video personalization engine for maximizing revenue on owned-and-operated publisher properties.
VentureFuel, a chosen partner of Netflix, Pepsi and Tinder, will connect IRIS.TV with brands and agencies looking to safely serve branded in-stream video. With brand safety a major concern across digital advertising, the collaboration will leverage IRIS.TV’s AI technology to ensure appropriate environments for brand partners at scale.
“IRIS.TV allows advertisers to provide personalized video experiences, in brand-safe premium environments at scale – it’s the holy grail for branded content,” said Fred Schonenberg, Founder of VentureFuel. “The fact that they worked with publishers and already have had billions of views before they launched to brands, means their AI is way ahead of the curve in delivering predictive personalization meaning people watch more and the results delivered are superior.”
IRIS.TV, a chosen partner of leading publishers like Hearst, Time Inc., Billboard and The Hollywood Reporter, will also leverage its personalization engine fueled by advanced AI to optimize content strategies, user experience and brand perception.
“The access that VentureFuel provides to the true decision makers in advertising is remarkable,” said Field Garthwaite, Co-Founder of IRIS.TV. “We are thrilled to partner with VF to show these elite brands and agencies how we can provide a true scalable solution that helps them deliver improved results.”
IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The IRIS.TV Video Programming Platform integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.
About VentureFuel, Inc.:
VentureFuel, Inc. provides national advertising sales representation for new technology and emerging media companies. VentureFuel curates the best and most disruptive platforms and represents them to Fortune 500 advertisers and their agencies. The company provides revenue generation, brand positioning, ad package creation and other consulting services to build elite sales organizations to execute first-to-market charter deals and fuel the growth of the new ventures. Learn more at venturefuel.net
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