(NEW YORK, NY – August 9, 2017) – VentureFuel, Inc., the company that accelerates the growth of new technology and emerging media companies by forging strategic alliances with Fortune 500 advertisers, announced today that it has partnered with Throtle, Inc., a data onboarding company and recognized thought leader in identity management. VentureFuel will help connect Throtle with brands looking to extend use of their first party data to refine targeting and measurement, as well as personalization in their marketing efforts.
Throtle delivers a complete and current 360° customer view by enriching first party data then building accurate modeling, segmentation, and targeting so brands can craft relevant messages. Leveraging their Identity Graph, Throtle standardizes and repairs a brand’s CRM database. With over 1,500 attributes and 1 billion associated emails, Throtle’s Identity Graph allows for higher match rates and more accurate identification. Backed by a team of seasoned professionals, Throtle offers the highest level of data expertise with a service commitment second to none.
“Knowledge is power and Throtle’s Consumer ID Graph is built from dozens of proprietary data sources which enables brands to enrich their data to build accurate modeling, segmentation, and one-to-one individual targeting,” said Fred Schonenberg, Founder of VentureFuel. “Throtle empowers brands with effective targeting, increased engagement and winning results – and we are thrilled to bring this to our brand and agency partners.”
“VentureFuel’s proven track record of accelerating best-in-class ad-tech companies and appreciation for data, made them a natural partner for us,” said Paul Chachko, CEO of Throtle. “Their commitment to delivering new business solutions for their network of marketers and agencies gives us the opportunity to show how we can move the needle for all advertisers.”
Throtle is a data onboarding company focused solely on individual and deterministic matching. We believe in a data-centric approach using the Throtle Identity (ID) Graph which allows the most accurate and transparent view of your customers across all screens and devices. For more information on Throtle, please visit, throtle.io.
About VentureFuel, Inc.:
VentureFuel, Inc. provides national advertising sales representation for new technology and emerging media companies. VentureFuel curates the best and most disruptive platforms and represents them to Fortune 500 advertisers and their agencies. The company provides revenue generation, brand positioning, ad package creation and other consulting services to build elite sales organizations to execute first-to-market charter deals and fuel the growth of the new ventures. Learn more at venturefuel.net.
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