Meet the VentureFuel Visionaries

An exclusive club for the elite change-agents embracing new opportunities and mitigating risks to imagine new business models and outsized results for their companies. Current members include CMOs, VCs, Angels, up-and-coming disrupters, futurists, technologists, corporate innovators, break-through marketers…the people making a tangible impact within innovation.


Applications are now open! If accepted, you will receive unprecedented and advanced access to the hottest emerging companies and pioneering technologies as well as exclusive programming including thought leadership events with break-through founders, VCs and corporate luminaries. Our events happen all over the world from our Innovation Brew Series to special programming at Cannes, SXSW, CES, etc.

Apply Now

 

Visionary of the Year: 2017-18

Chris McCann

Chris McCann

President & CEO; 1-800-FLOWERS.COM, Inc.

Learn more about Chris

Chris McCann, President and Chief Executive Officer, of 1-800-FLOWERS.COM is responsible for the company’s operations across all of its brands and businesses. He oversees the company’s strategic, operational and organizational processes, including the development, implementation and execution of annual and longer-term strategic, operating and budget plans.

When Chris’ brother, Jim, bought his first flower shop, Chris, who was still attending school, would come in on weekends to learn about the business and help out in any way that he could. Since joining 1-800-FLOWERS.COM in 1984, Chris has played a pivotal role in helping the company build a reputation as one of the leading ecommerce and Omni-channel retailers in the country. He has also become well-known for embracing new customer engagement opportunities in Social and Mobile commerce. He believes strongly in his company’s corporate mantra that their “best product is our customer experience.”

In 2005, as part of Chris’ vision, 1-800-FLOWERS.COM again led change in the floral industry with the launch of its BloomNet Wire Service business, which is designed specifically to help professional florists grow their businesses profitably. More recently, the company has begun offering on-demand delivery to its network of BloomNet florists through a new partnership with Uber. Chris also spearheaded the launch of the company’s Local Artisans program as a way to showcase the creativity of these local florists to millions of 1-800-FLOWERS.COM customers online.

Chris currently serves as Vice Chairman of the Board of IGHL, a facility dedicated to the enrichment of the lives of developmentally disabled adults, a cause that is near to his heart. Smile Farms is a non-profit he helped found with his brother, Jim, that seeks to help developmentally disabled adults find meaningful employment. The five-acre Smile Farm in Moriches, NY currently employs more than 30 developmentally disabled adults (including one of Chris’ older brothers) who grow flowers, plants and food products to be used in their local communities.

Chris also serves on the Advisory Board for Likeable Media and the Board of Advisors for IBM Websphere. Previously, he held director positions at Gizmoz.com, BLUEFLY.com and Neoware Technologies.

Chris earned his Bachelor of Arts in political science from Marist College, where he currently serves on its Board of Trustees.

Visionary of the Year: 2016-17

Marisa Skolnick

Marisa Skolnick

Director at MindShare

Learn more about Marisa

Marisa oversees Mindshare’s work with Chanel and the Museum of Modern Art, as well as driving innovation and partner strategies across the Digital Investment team. In her role, she works closely with emerging tech and start-up companies to bring new ideas and solutions to clients – and prides herself on never saying no to a meeting, because she never knows what new tech she’ll stumble upon. Marisa is the recipient of both the agency’s Grit and Purple Heart awards, which are awarded for persistence, dedication, and heart. Prior to Mindshare, Marisa worked at The Media Kitchen and MediaVest, covering various verticals including luxury, mass retail, spirits, entertainment, and travel. She’s excited about the potential of chat bots and audio to be the next wave in the future of advertising, knowing that consumers’ need for instant gratification will become a reality through voice and algorithms.

Past Visionaries

Albert Samuelian

Albert Samuelian

Managing Director & Strategy at OMD West

Learn more about Albert

Albert’s clients include Wells Fargo, Hilton Worldwide, and others. Al spearheaded the building of an innovation framework for the Wells Fargo marketing team by identifying the right principles, construct of time, allocation of dollars and a road-map. He and his team delivered killer ideas poised to change the way financial service marketing is done. He also is the “Vision Champion” for OMD West and leads the region in ensuring quality use of the agency’s overall philosophy and operating system. Prior to OMD, Al lived in Boston working at Hill Holiday and Havas Media where he earned the worldwide Catalyst Award for best global media plan. Al is most excited about utility-based marketing and ideas/innovations that impact people’s lives in meaningful ways.
Alison Pohorylo

Alison Pohorylo

Director of Brand Strategy and Planning at Lifetime

Learn more about Alison

Alison helped to launch UnREAL’s second season on Lifetime by applying strategic audience insights to empower and amplify fans and influencers, which drove new viewership and conversation. Not to mention awareness among Emmy voters – the show was nominated in multiple categories! Prior to her role at Lifetime, Alison’s held strategic planning roles at Carat, Maxus, Starcom MediaVest Group, Horizon, and Media Storm. Alison is excited about personalization in marketing – the use of data to help customize an experience and allow brands to make meaningful connections with consumers.
Amy Funke

Amy Funke

Director of Marketing at Terranea Resort

Learn more about Amy

Amy oversees strategy, marketing communications, and media planning to enhance revenue generation at the 102 acre resort. Amy has helped the glorious hotel become top of mind among elite travelers around the world by embracing innovative campaigns while focusing closely on ROI. Prior to joining Terranea, Amy was a Senior Strategist at Allied Integrated Marketing in Los Angeles and served as the Account Director for the GRAMMYS, handled digital marketing at Grand Central Marketing, as well as worked at Sony Music and Initiative in New York City. She brings to Terranea more than ten years of experience, specializing in digital marketing and communications. She’d a Venture Fuel loyalist, having launched first-of-kind campaigns with Editorialist and soon to be VR.
Andrew Klein

Andrew Klein

Associate Director, Social Experience & Custom Product at MediaVest

Learn more about Andrew

Andrew Klein leads Mediavest | Spark’s robust Social Experience & Custom Product team, elevating the agency’s offering beyond media buying and planning. He has worked with top tier brands Microsoft, Coca-Cola North America, Comcast, Walmart, Wendy’s, Converse, Honda and Mondelez in the conception and production of innovative end-to-end ad products across a variety of media platforms. Andrew works in close partnership with clients, media vendors, strategy, activation and creative teams to ideate and create first-to-market and award winning branded consumer experiences.
Andrea Javor

Andrea Javor

Sr. Director Global Connections Planning; Beam Suntory

Learn more about Andrea

In her role as Sr. Director of Global Connections Planning at Beam Suntory, Andrea Javor is responsible for leading consumer connections planning, including paid media investment, digital content creation, consumer response strategies, and media analytics. Her current focus includes supporting the global marketing team in transforming the organization from a company of great brands, into a great brand building company through better leverage of IMC principles and discipline. Andrea is a proven strategic leader with a highly diverse background encompassing more than 17 years communications and media strategy experience for several public world-renowned consumer companies. Andrea holds a Bachelor’s degree in Advertising and Psychology from Marquette University in Milwaukee, Wis. In her free time she enjoys spending time with her new husband and three children as active members of their community. She lives in Glen Ellyn, IL.

Benjamin Lord

Benjamin Lord

Global Director; Kinetic (WPP)

Learn more about Benjamin

A self-proclaimed “geek,” Benjamin has a knack for discovering technologies that are transforming culture and commerce around the world, from artificial intelligence and mixed reality, to connected-everything. His background gives him a unique perspective on shaping customer engagement for brands globally: Raised in Asia and Africa, Benjamin cut his teeth in the business in Europe before moving to New York, where he has held domestic and international roles spanning over fifteen countries. Benjamin joined WPP’s Kinetic in 2016 to help establish a forward thinking team that has since worked to develop and execute tools and programs designed to spark game-changing innovation. A passionate strategist, Benjamin has spent his career helping global marketers – including LVMH, L’Oréal, and HSBC – define their vision, tell their stories and develop brand continuity over time. Benjamin regularly shares his insights to media like WWD, Luxury Daily and Chain Store Age, and in keeping with this passion, he also provides an honest take on the emerging world of AI every month through an open correspondence called H-Artificially.
Bethany Ford

Bethany Ford

Content Marketing Manager; SITO

Learn more about Bethany

Bethany currently manages strategic marketing initiatives for location data and consumer insights platform SITO, where she leverages her background in emerging technology and marketing innovation. Bethany is also an advisor to the Fantasy Life app, a leading mobile sports community founded by ESPN’s Senior Fantasy Analyst Matthew Berry. Previously, while at OMD, she conceptualized and launched groundbreaking campaigns for Fortune 500 CPG and entertainment brands. For example, for the premiere of Showtime’s Wall Street drama, Billions, she led a partnership with Shazam to transform cold hard cash into a media touch point by creating the first-ever scan-able dollar bill. Using Shazam’s image recognition technology, the campaign turned the crumpled-up cash in consumers’ wallets into a digital key to exclusive experiences and content. She also launched the first-ever digital GIF Coloring Book for the sixth season premiere of Showtime’s Shameless. The campaign allowed fans to color in their favorite characters, which then transformed into animated GIFs showing the characters chugging a beer, twerking, or dropping it like it’s hot—all as shareable art. Bethany is most excited about the opportunity for augmented/mixed realities to transform how individuals consume content and engage with the world around them. Digital and physical experiences are blurring together—transforming every interaction with a tangible product into an opportunity to unlock digital experiences.
Blandine Genix

Blandine Genix

Senior Vice President, Digital at Media Assembly

Learn more about Blandine

Blandine is Senior Vice President, Digital at Media Assembly, where she focuses on driving the digital strategy of E*TRADE and Audible, as well as building the digital practice and innovation of the agency. Prior to Assembly, Blandine helped grow the programmatic and digital media services of Merkle and Harmelin Media. Blandine started her career on the client side developing Tide and Neutrogena in Europe, before moving to the agency side to embrace the digital innovation of branding and advertising. Blandine is most excited about the evolution of precision TV, cross screen activation and the impact of AI in the advertising field.
Brynn Nakamoto

Brynn Nakamoto

Smashbox Cosmetics of the Estee Lauder Companies; Global Digital Marketing

Learn more about Brynn

Brynn joined Smashbox Cosmetics in September 2016 but initially became familiar with the uniquely bold brand while working on the account at OMD within the digital strategy division. A technology enthusiast, Brynn combs the landscape to identify opportunities where cosmetics and digital blend together in efforts to engage the ever-evolving expectations of younger generations. Brynn enjoys spearheading the company’s virtual try-on makeup tool as well as integrating new digital tactics into consumer marketing plans. Keeping close ties to alma mater USC, she keeps her pulse on trends by co-hosting Society 52’s Trojan Scuppers as well as being on the scholarship committee for the USC Asian Pacific Alumni Association. Brynn is passionate about the evolving digital and social landscapes and is honored to be a Visionary for VentureFuel.
Chris Denson

Chris Denson

Director, Ignition Factory

Learn more about Chris

Chris serves as Director at OMD’s Ignition Factory. Notable projects include leading concept development and production for CW’s Jane the Virgin & Wattpad partnership, The Flash mobile lab unit interactive experience, and Harley Quinn Tattoo Parlor promoting the release of Suicide Squad at SxSW. Previously, Chris worked with the AFI Digital Content Lab, Intel, Machinima, The White House, adidas, Paul Frank, The SxSW Accelerator, and more. Additionally he is the creator and host of Innovation Crush, a weekly podcast series with over 700K subscribers globally. Innovations Chris is fired up about include Artificial Intelligence and Biometric Measurement.
Corbin Brown

Corbin Brown

Director of Strategy, Giant Spoon

Learn more about Corbin

Corbin is obsessed with and inspired by the intersection between media, technology, and culture. At Giant Spoon, he’s helped to build the agency’s intelligence practice, led brand strategy projects for brands big and small, and spent several years developing breakthrough ideas with GE. He was part of the team who ideated and launched the award-winning (Cannes + Grand Prix, Adweek Media Plan of the Year, Clios, Webby) GE + NYTVR activation, marking the first time VR was introduced to the masses at scale, and GE Podcast Theater, a chart-topping podcast. In other words, he’s still trying to figure out whether he’s happiest with his head in the clouds or his feet on the ground. Prior to Giant Spoon, Corbin spent time thinking about becoming a lawyer, moonlighted as a semi-professional athlete in Australia, and launched a food-security startup in college.
Erin Hauswirth

Erin Hauswirth

Associate Director of Strategy at Giant Spoon

Learn more about Erin

Erin recently partnered GE with Product Hunt to sell GE’s Octobrella, making it the first branded product on the platform and powering the launch of the Product Hunt Shop. The GE Octobrella was the #2 trend on Product Hunt. Previously Erin worked at iHeartMedia, OMD’s Ignition Factory, and Initiative. She is most excited about the promise of AR to transform anything into an interface, from Snapchat’s filters seamlessly transforming the face into a means of unlocking new media to ILM and Magic Leap’s partnership hinting at a future of full content immersion.
Elena Pavloff

Elena Pavloff

Senior Partner, Group Account Director at MediaCom

Learn more about Elena

Elena oversees the Bayer account. Previously, she was a Group Account Director at OMD where she helped promote VISA’s new Apple Pay integration by using NFC tech in The Yard outside of AT&T Park to create a CTA at the point of purchase and break consumer’s the swipe and sign habit. Elena has experience innovating for brands from L’Oreal to Pernod Ricard to J&J to P&G to Kodak. Elena is interested in wearables, IoT, design and UX showcasing brands through utility that is personal to an individual.
Erin Chonko

Erin Chonko

Senior Marketing Manager at Netflix

Learn more about Erin

With over a decade in entertainment marketing, Erin currently develops and manages multi-million dollar marketing campaigns to launch Netflix Originals in US, Canada, Australia and New Zealand. She most recently led the media strategy for the House of Card #FU2016 campaign, which won the top Grand Prix award in the Cannes Lions International Festival of Creativity’s Integrated category and won Adweek’s Media Plan of the Year. Erin leads the overall campaign strategy for each of her markets, a role that blends the “science and art” of marketing with a highly analytic lens against media performance and the development of custom, groundbreaking executions that stand out in the marketplace and delight our audience in a surprising way. Erin is most excited about upcoming innovations in virtual reality.
Gustavo Alvarado

Gustavo Alvarado

Global Account Manager at OMD

Learn more about Gustavo

Gustavo served as Global Account Manager at OMD on the Beats by Dre and Apple Music business as well as Senior MarCom Manager at Xbox. At Microsoft he was the primary Global Media Lead on Xbox Campaigns where he lead innovative campaigns such as a global campaign for Sunset Overdrive that turned digital bus shelters into an AR experience enabling people to see mutant characters from the game merged with the real world and people could capture video of themselves inside of the story. As far as innovations go, Gustavo is excited about VR/AR and 3D Printing.
Hilary Batsel

Hilary Batsel

Marcom Media Director; Microsoft

Learn more about Hilary

A Media Director with over 13+ years experience specializing in global media strategy and execution. Hilary began her career working with various agencies in NYC across a wide variety of categories including beauty, automotive and electronics. She then ventured out to the Pacific Northwest where she continued her career at Optimedia Seattle venturing into the telcom industry. Hilary has been at Microsoft for almost 8 years now and has had the pleasure of working across most Microsoft consumer brands. She has proven success at leading large-scale global media campaigns, aligning multiple stakeholders to encourage nimbleness and encouraging data-driven planning. Her personal passion around understanding new innovation to help drive a better connection between customer and brand is what keeps her excited every day.
Jane Mohon

Jane Mohon

SVP of Media and Digital Marketing; Sony Pictures Home Entertainment

Learn more about Jane

Strategic entertainment marketing specialist with highly analytical and data-driven approach to Media, Digital & Social Marketing and Consumer Insights. Extensive experience in solving entertainment marketing challenges through data mining and model building approaches. Jane has been at Sony Pictures Home Entertainment for 13 years. Prior to SPHE she led the planning team at UM for Sony Pictures theatrical and Home Entertainment team. Prior to UM, she worked at numerous media planning agency on various theatrical businesses including Disney, Fox and MGM.

Jeff Hinz

Jeff Hinz

Managing Partner, U.S. Digital Director at MediaCom

Learn more about Jeff

Jeff is an experienced media professional with over 22 years Online/Offline media planning/buying across a range of categories.

In his role at MediaCom, Hinz will oversee the agency’s entire digital operation as well as provide thought leadership and strategic guidance for all existing and emerging digital media initiatives including display, video, SEO, SEM, mobile, social and emerging media. He will also collaborate with agency managers on the deployment and integration of MediaCom’s digital offering and lead the agency’s overall strategic approach with key growth clients, while maximizing potential within existing accounts.

Jen Nguyen

Jen Nguyen

Manager, National Media at Fox Broadcasting Company

Learn more about Jen

Jen oversees national media for Fox and their slate of hit shows from Son of Zorn to Empire. Jen’s role is at the intersection of media, television and innovation. For the launch of Son of Zorn she partnered with cultural zeitgeist the Museum of Ice Cream and created a giant Ice Cream Sundae chalice where people could sample the show prior to its launch. Other areas of innovation and technology that Jen is passionate about include:
Jeremy Hull

Jeremy Hull

VP of Innovation; iProspect

Learn more about Jeremy

As VP, Innovation at iProspect, Jeremy works with iProspect’s clients in order to develop new advertising solutions that incorporate emerging technologies, leverage ever-changing platform features, and most importantly address evolving consumer behaviors and expectations. He provides both thought leadership around changing trends and specific plans that ensure brands can continue to connect with individuals and value and performance across digital and physical experiences. In 2013, Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame, and in 2017 he was recognized as the Bing Executive of the Year. Outside the office, Jeremy is a talented bassist and can often be found playing for a crowd at a local jazz lounge.

Joanna Scholl

Joanna Scholl

VP Consumer Marketing & Marketing Strategy at HBO

Learn more about Joanna

Joanna delighted Game of Thrones’ fans with a state-of-the-art interactive Hall of Faces experience where portraits were captured, rendered via a custom app and projected onto a tower within the space using 3D projections, 4D experiential effects, hologram technologies within both the global interactive site and live experience. Joanna has developed some of the network’s most high-profile, innovative and award-winning marketing campaigns for programs from Game of Thrones to Girls to True Blood to Silicon Valley to Ballers. She is always looking for the next great way to connect with consumers.
Jodi Arden

Jodi Arden

VP, Brand Marketing & Promotions at USA Network and Syfy

Learn more about Jodi

Jodi Arden’s work on the break-out hit “Mr. Robot” has driven brand innovation to new levels. Through multiplatform strategies Arden has blurred the lines between physical, linear and digital storytelling. This year she spearheaded the critically acclaimed “Mr. Robot” Computer Repair Shop VR Activation at San Diego ComicCon and took over the Austin skyline with a 100 foot Ferris Wheel at SXSW. Recently, Arden expanded her role to Syfy, kicking off her new purview with New York Comic Con panels for “The Expanse” and “The Magicians,” the latter featured a custom performance by Freestyle Love Supreme. Arden previously worked at MTV and Turner and is always looking for the newest and most disruptive approach to storytelling.
Katie Lavin

Katie Lavin

Vice President of Digital Strategy at ID

Learn more about Katie

Katie leverages her background in integrated marketing campaigns, media partnerships, and content creation to effectively navigate clients through the ever-changing digital landscape. Prior to ID, Katie served as VP of Domestic Theatrical Digital Marketing at 20th Century Fox where she handled strategic and creative development (ideating, pitching and producing) of integrated media partnerships with digital brands, apps and social networks. Preceding her role at 20th Century Fox, Katie served as Director of Digital Marketing at the leading sports agency, Wasserman Media Group.
Keith Lusby

Keith Lusby

Executive Director at Mediahub

Learn more about Keith

In the past year, Keith spearheaded #NYCtakeoff a social giveback campaign for JetBlue that treated bus shelter posters in NYC like coupons for over 250 local merchants. Prior to joining Mediahub, Keith held several leadership positions at Carat and worked on behalf of brands such as Reebok, P&G, and more. Keith is especially excited about the growth of addressable TV, which combines the target precision of digital with a format that creates impact and scale.
Lauren Probyn

Lauren Probyn

Director of Marketing and Events at Tinder

Learn more about Lauren

Lauren oversees marketing and events for Tinder where she is able to embrace innovation within the experiential space as well as digital spaces. Lauren spearheaded a partnership with cultural zeitgeist the Museum of Ice Cream and created “Tinderland” where people could swipe to find their perfect flavor match and swing on a giant Ice-Cream sandwich. Prior to her role at Tinder, Lauren worked at Live Nation, Tao Group, and Food Network. Lauren is really excited about the opportunities x provides (some new tech you love).
Mara Golden

Mara Golden

SVP of Strategy; Zenith Media

Learn more about Mara

Marketing professional with 15 years experience building and growing teams, collaborating with clients and working across functions to achieve defined goals. Result driven and adept at analytics, I successfully employ leadership and mentoring to promote teamwork for project success. Skilled at identifying inefficiencies and implementing processes, I help teams to embrace new procedures within environments that are traditionally ‘anti-process.’ I juggle a heavy and diverse workload with ease while maintaining consistently high quality thinking. I love to problem solve, providing solutions via traditional and non-traditional methods, including social and mobile media. I thrive in creative collaborative environments, take pride in my work and derive satisfaction from both the successful implementation of a strategy and the professional growth of those around me.

Marvin Miranda

Marvin Miranda

Senior Strategist at mcgarrybowen

Learn more about Marvin

From engineering and manufacturing, to stealth bombers, to next-generation fighters, to landing an unmanned vehicle on a carrier for the first time in history, Marvin and his client, Northrop Grumman, are showing us what’s next. For Northrop, Marvin identified key insights that inspired an award-winning approach for “This is What We Do” an iconic campaign in the industry. Previously, Marvin worked in Singapore for Dentsu Mobius and Saatchi & Saatchi. Marvin prides himself on knowing the game (strategy fundamentals) and wanting to change it (digital transformation).
Maureen McCloskey

Maureen McCloskey

Managing Director at Kinetic

Learn more about Maureen

Maureen manages OOH across 75+ brands and 6 Group M agencies. Earlier this year, Kinetic introduced the first social listening tool strictly tied to OOH. For an awareness campaign for one of the largest CPG brands, Kinetic used SAS (Social Amplification Score) to understand what people were saying about the campaign via Facebook and Instagram. The program earned 10.9MM impressions on Facebook and 10.6MM on Instagram. Prior to her role at Kinetic, Maureen worked at Carat and OMD across brands like Motorolla, Dell, Hyundai and more. In terms of innovation, Maureen is passionate about eco-technology and renewable energy.
Meghan Grant

Meghan Grant

SVP Strategy and Solutions at Zenith

Learn more about Meghan

Meghan has worked on the 20th Century Fox account at Zenith+ for the past four years. Most recently, she and her fantastic team lead a marketing campaign for fans to engage with Deadpool in as many hilarious ways as possible. Components included: an epic April Fool’s joke encouraging fans to pre-order Deadpool on VHS on Amazon, a first-ever takeover of the iTunes store- photobombing the pages of other films and steering fans toward Deadpool instead, targeted TV and digital support, as well as global social activation. With 200 million social impressions and extensive media coverage, the expansive and unprecedented campaign became Fox Home Entertainment’s most successful digital release ever. Meghan previously worked OMD LA, Mullen MediaHub Boston, and Lowe & Partners in New York. As advertisers, she believes it’s incumbent upon us to think futuristically and deliver the solutions of 2020, today.
Regan Przybyl

Regan Przybyl

SVP Digital Media; Annapurna Pictures

Learn more about Regan

As the SVP, Digital Media for Annapurna Pictures, Regan is responsible for leading digital strategy and execution for all domestic film releases. She is a driving force of innovation, consistently challenging the boundaries of media platforms to find new ways to connect and mobilize moviegoers. While at 20tth Century Fox, she launched box office hits like Deadpool, X-Men Apocalypse, Gone Girl and the social phenomenon The Fault in Our Stars. Prior to diving into the studio business, she ushered major brands into the digital world – launching Google’s first ever ad campaign, taking T-Mobile from underdog to major player, winning Media Plan of the Year for her work on HP and keeping everyone’s love for Ferrero’s Nutella alive. A few highlights from 16/17 below: DEADPOOL (2016) Deadpool was well-known to fans but unknown to the mainstream crowd that makes or breaks comic book movie success. The campaign introduced Deadpool to audiences using an “anti-super hero marketing filter”, focusing on Deadpool’s unique brand of irreverence. We launched a relentless marketing siege on every platform you wouldn’t think of online – kicking off with a Bachelorette surround, an obscene emoji set (rivaling kimoji’s) and an overactive Tinder account that charmed new audiences into thinking Deadpool was something different. Deadpool went on to become a phenomenon, the #1 R rated movie globally and the #1 Fox movie opening ever at $132MM. XMEN APOCALYPSE (2016) To launch X-Men Apocalypse, we executed the first complete takeover of all Snapchat lenses (sorry flower crown lovers). Users acquired super powers and turned themselves into the iconic X-men characters for 24 hours. 298 Million views later, the execution greatly amplified awareness and anticipation for the movie. With a 25% lift in theater watch intent, X-Men Apocalypse went on to be #1 opening weekend and one of the franchises’ most successful films ever. DETROIT (2017) DETROIT was a riveting film about the race fueled riots that rocked motor city in the summer of 1967. But the film is as culturally relevant today as ever, and to prove this we tapped local rising hip hop artists, Tee Grizzley, to create a single inspired by the film. Featuring local residents and top influencers MeechonMars and Page Keneddy added a level of authenticity and impact. The single itself was a hit and the music video garnered over 3MM views in 48 hrs. Pick up across the hip hop, music and movie communities fueled press and slew of homemade reaction videos filled YouTube feeds. The collaboration TEETROIT was successfully able to bring relevance and visibility to DETROIT and ultimately to a story that needed to be told.
Ryan Laul

Ryan Laul

President of Outdoor Media Group

Learn more about Ryan

Ryan is an ardent believer in leveraging data, analytics and the power of location to advance creativity and innovation in OOH. Ryan contends that “Technology is the Catalyst to Connection,” thus it’s the driving force behind OMG’s approach to planning, buying and ultimately executing in the marketplace. Under Ryan’s leadership, OMG has implemented the nation’s largest data-driven programmatic OOH campaign, serving over 60 contextually-relevant messages to hundreds of digital billboards. Prior to becoming President, Ryan sat at the helm of OMG’s d-theory and Posterscope’s Hyperspace. He began his career at Zenith Media.
Sara Whiteleather

Sara Whiteleather

VP, Media at AMP Agency

Learn more about Sara

Sara joined AMP in January to help establish a forward thinking, data driven media department and has worked to develop and execute AMP’s proprietary digital technology stack, “MomentAware.” “MomentAware” aggregates 1st, 2nd, and 3rd party data sources (including location data from 150M mobile device IDs), to develop and target the richest audience segments the industry has to offer. Prior to AMP, Sara helped lead the Bank of America business at DigitasLBi in both Chicago and Boston. Sara is passionate about the power of location-based data and the evolving ad technology landscape which helps deliver more personal, relevant experiences to consumers.
Sean Corcoran

Sean Corcoran

EVP Executive Director; MullenLowe Mediahub

Learn more about Sean

Sean oversees the management and growth of both the LA and New York offices, while also leading multiple specialty teams within the agency such as media sciences (our programmatic group), R+D (our Radical + Disruptive Lab) and search. As a media executive and former Forrester analyst, Sean has nearly 20 years of industry experience that spans media, digital marketing, research, consulting, CRM and business development. Throughout his career, Sean has worked on a wide range of industries and clients including Netflix, VH1, TV Land, MTV, National Geographic Channels, Nickelodeon, Bose, Royal Caribbean, Motorola, Google, Nike, Philips, Lenovo, JetBlue, Hearst and Johnson & Johnson, to name a few. Sean authored the Forrester report that defined the terms “paid, owned and earned” media and was named an Adweek Media All-Star in 2016.

Sean Costello

Sean Costello

Media Director at Connelly Partners

Learn more about Sean

Sean has been with Connelly Partners for close to a year. In his role with CP, he is charged with bringing CP’s digital offerings to the next level, focusing on data driven programs, deep media relationships and custom content partnerships. Sean spends his time building integrated marketing campaigns for clients across the education, CPG and tourism categories. Prior to his time at CP, Sean lead the Lenovo business at @ Digitas where he spearheaded the brand’s fantasy football campaign to stand out in an otherwise cluttered category. Lenovo partnered with SBNation to build a comedy video series called Fantasy Online College which utilized top NFL talent. Video viewership and awareness goals were exceeded, and the brand viewed the fun, approachable campaign as a great success. Sean is excited to see the connection between rich targeting via programmatic buying and personalized creative continue to emerge.
Steven Giampiccolo

Steven Giampiccolo

Media Supervisor at Maxus

Learn more about Steven

Steven currently works on the NBC Cable account at Maxus. Previously, Steven worked in media at 360i across several NBCU Cable and Film brands, spending most of his time on USA Network and Universal Pictures & Home Entertainment. A digital specialist, Steven has spent the majority of his time in this business creating buzzworthy digital media campaigns for these entertainment brands. A true believer that the future of media is in digital, Steven is excited about the possibilities of this Visionary program and the opportunities it presents to meet and work with talented new entrepreneurs.
Taylor Valentine

Taylor Valentine

Chief Invention Officer at Horizon Media

Learn more about Taylor

Taylor leads the award-winning INVENT@Horizon team, a group whose purpose is to pioneer new products, launch new offerings, formulate better ways to solve problems, inspire and recruit top talent, and scour the marketplace for emerging opportunities. Prior to his role as Chief Invention Officer, Valentine was SVP of Social Media Strategy, having conceived, built and led Horizon Media’s social media practice since 2008. Prior to digital marketing, Taylor worked in the management consulting industry. There, he partnered with client teams to increase process efficiencies and improve workforce effectiveness all while ensuring the quality of their final product. Clients included Bayer, Solutia, Akzo Nobel, Hercules, Novell, United Water and Cap Gemini Ernst & Young.
Will Simpson

Will Simpson

Strategist at Giant Spoon

Learn more about Will

Will led a partnership between NBC & Giphy Studios that saw the first-ever placement of custom GIFs in OOH digital screens. This activation took over 9 major screens at the World Trade Center commuter hub, propelling NBC’s hit comedy ‘Superstore’ to newfound cultural relevance and a strong second season premiere. For Warner Brothers “Tarzan” Will led the creative ideation in tandem with Future Colossal to create a mobile “Jungle Infinity Room” which brought a little slice of the jungle into urban centers on multiple continents, enabling hundreds of thousands of people to post their “jungle selfies.” Will is most excited about the intersection branding that provides actual value to consumers.

Subscribe to VF Insights

Be the first to know about emerging media & tech innovations.

Thank you for signing up for VFInsights!

Subscribe to VF Insights

Be the first to know about new and trending companies in our portfolio.

Thank you for signing up for VF Insights!

Pin It on Pinterest

Share This