Meet the 2016 VentureFuel Visionaries

 

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We are proud to welcome our first class of Visionaries, the leaders of innovation in advertising.
Voting for Visionary of the Year is now closed. Stay tuned for winner announcement on November 9th.

 

Interested in becoming a Visionary? Applications for 2017 are now open!

Apply Now

Albert Samuelian

Albert Samuelian

Managing Director & Strategy at OMD West

Albert’s clients include Wells Fargo, Hilton Worldwide, and others. Al spearheaded the building of an innovation framework for the Wells Fargo marketing team by identifying the right principles, construct of time, allocation of dollars and a road-map. He and his team delivered killer ideas poised to change the way financial service marketing is done. He also is the “Vision Champion” for OMD West and leads the region in ensuring quality use of the agency’s overall philosophy and operating system. Prior to OMD, Al lived in Boston working at Hill Holiday and Havas Media where he earned the worldwide Catalyst Award for best global media plan. Al is most excited about utility-based marketing and ideas/innovations that impact people’s lives in meaningful ways.

Alison Pohorylo

Alison Pohorylo

Director of Brand Strategy and Planning at Lifetime

Alison helped to launch UnREAL’s second season on Lifetime by applying strategic audience insights to empower and amplify fans and influencers, which drove new viewership and conversation. Not to mention awareness among Emmy voters – the show was nominated in multiple categories! Prior to her role at Lifetime, Alison’s held strategic planning roles at Carat, Maxus, Starcom MediaVest Group, Horizon, and Media Storm. Alison is excited about personalization in marketing – the use of data to help customize an experience and allow brands to make meaningful connections with consumers.

Amy Funke

Amy Funke

Director of Marketing at Terranea Resort

Amy oversees strategy, marketing communications, and media planning to enhance revenue generation at the 102 acre resort. Amy has helped the glorious hotel become top of mind among elite travelers around the world by embracing innovative campaigns while focusing closely on ROI. Prior to joining Terranea, Amy was a Senior Strategist at Allied Integrated Marketing in Los Angeles and served as the Account Director for the GRAMMYS, handled digital marketing at Grand Central Marketing, as well as worked at Sony Music and Initiative in New York City. She brings to Terranea more than ten years of experience, specializing in digital marketing and communications. She’d a Venture Fuel loyalist, having launched first-of-kind campaigns with Editorialist and soon to be VR.

Andrew Klein

Andrew Klein

Associate Director, Social Experience & Custom Product at MediaVest

Andrew Klein leads Mediavest | Spark’s robust Social Experience & Custom Product team, elevating the agency’s offering beyond media buying and planning. He has worked with top tier brands Microsoft, Coca-Cola North America, Comcast, Walmart, Wendy’s, Converse, Honda and Mondelez in the conception and production of innovative end-to-end ad products across a variety of media platforms. Andrew works in close partnership with clients, media vendors, strategy, activation and creative teams to ideate and create first-to-market and award winning branded consumer experiences.

Blandine Genix

Blandine Genix

Senior Vice President, Digital at Media Assembly

Blandine is Senior Vice President, Digital at Media Assembly, where she focuses on driving the digital strategy of E*TRADE and Audible, as well as building the digital practice and innovation of the agency. Prior to Assembly, Blandine helped grow the programmatic and digital media services of Merkle and Harmelin Media. Blandine started her career on the client side developing Tide and Neutrogena in Europe, before moving to the agency side to embrace the digital innovation of branding and advertising. Blandine is most excited about the evolution of precision TV, cross screen activation and the impact of AI in the advertising field.

Chris Denson

Chris Denson

Director, Ignition Factory

Chris serves as Director at OMD’s Ignition Factory. Notable projects include leading concept development and production for CW’s Jane the Virgin & Wattpad partnership, The Flash mobile lab unit interactive experience, and Harley Quinn Tattoo Parlor promoting the release of Suicide Squad at SxSW. Previously, Chris worked with the AFI Digital Content Lab, Intel, Machinima, The White House, adidas, Paul Frank, The SxSW Accelerator, and more. Additionally he is the creator and host of Innovation Crush, a weekly podcast series with over 700K subscribers globally. Innovations Chris is fired up about include Artificial Intelligence and Biometric Measurement.

Elena Pavloff

Elena Pavloff

Senior Partner, Group Account Director at MediaCom

Elena oversees the Bayer account. Previously, she was a Group Account Director at OMD where she helped promote VISA’s new Apple Pay integration by using NFC tech in The Yard outside of AT&T Park to create a CTA at the point of purchase and break consumer’s the swipe and sign habit. Elena has experience innovating for brands from L’Oreal to Pernod Ricard to J&J to P&G to Kodak. Elena is interested in wearables, IoT, design and UX showcasing brands through utility that is personal to an individual.

Erin Chonko

Erin Chonko

Senior Marketing Manager at Netflix

With over a decade in entertainment marketing, Erin currently develops and manages multi-million dollar marketing campaigns to launch Netflix Originals in US, Canada, Australia and New Zealand. She most recently led the media strategy for the House of Card #FU2016 campaign, which won the top Grand Prix award in the Cannes Lions International Festival of Creativity’s Integrated category and won Adweek’s Media Plan of the Year. Erin leads the overall campaign strategy for each of her markets, a role that blends the “science and art” of marketing with a highly analytic lens against media performance and the development of custom, groundbreaking executions that stand out in the marketplace and delight our audience in a surprising way. Erin is most excited about upcoming innovations in virtual reality.

Erin Hauswirth

Erin Hauswirth

Associate Director of Strategy at Giant Spoon

Erin recently partnered GE with Product Hunt to sell GE’s Octobrella, making it the first branded product on the platform and powering the launch of the Product Hunt Shop. The GE Octobrella was the #2 trend on Product Hunt. Previously Erin worked at iHeartMedia, OMD’s Ignition Factory, and Initiative. She is most excited about the promise of AR to transform anything into an interface, from Snapchat’s filters seamlessly transforming the face into a means of unlocking new media to ILM and Magic Leap’s partnership hinting at a future of full content immersion.

Gustavo Alvarado

Gustavo Alvarado

Global Account Manager at OMD

Gustavo served as Global Account Manager at OMD on the Beats by Dre and Apple Music business as well as Senior MarCom Manager at Xbox. At Microsoft he was the primary Global Media Lead on Xbox Campaigns where he lead innovative campaigns such as a global campaign for Sunset Overdrive that turned digital bus shelters into an AR experience enabling people to see mutant characters from the game merged with the real world and people could capture video of themselves inside of the story. As far as innovations go, Gustavo is excited about VR/AR and 3D Printing.

Joanna Scholl

Joanna Scholl

VP Consumer Marketing & Marketing Strategy at HBO

Joanna delighted Game of Thrones’ fans with a state-of-the-art interactive Hall of Faces experience where portraits were captured, rendered via a custom app and projected onto a tower within the space using 3D projections, 4D experiential effects, hologram technologies within both the global interactive site and live experience. Joanna has developed some of the network’s most high-profile, innovative and award-winning marketing campaigns for programs from Game of Thrones to Girls to True Blood to Silicon Valley to Ballers. She is always looking for the next great way to connect with consumers.

Jodi Arden

Jodi Arden

VP, Brand Marketing & Promotions at USA Network and Syfy

Jodi Arden’s work on the break-out hit “Mr. Robot” has driven brand innovation to new levels. Through multiplatform strategies Arden has blurred the lines between physical, linear and digital storytelling. This year she spearheaded the critically acclaimed “Mr. Robot” Computer Repair Shop VR Activation at San Diego ComicCon and took over the Austin skyline with a 100 foot Ferris Wheel at SXSW. Recently, Arden expanded her role to Syfy, kicking off her new purview with New York Comic Con panels for “The Expanse” and “The Magicians,” the latter featured a custom performance by Freestyle Love Supreme. Arden previously worked at MTV and Turner and is always looking for the newest and most disruptive approach to storytelling.

Katie Lavin

Katie Lavin

Vice President of Digital Strategy at ID

Katie leverages her background in integrated marketing campaigns, media partnerships, and content creation to effectively navigate clients through the ever-changing digital landscape. Prior to ID, Katie served as VP of Domestic Theatrical Digital Marketing at 20th Century Fox where she handled strategic and creative development (ideating, pitching and producing) of integrated media partnerships with digital brands, apps and social networks. Preceding her role at 20th Century Fox, Katie served as Director of Digital Marketing at the leading sports agency, Wasserman Media Group.

Keith Lusby

Keith Lusby

Executive Director at Mediahub

In the past year, Keith spearheaded #NYCtakeoff a social giveback campaign for JetBlue that treated bus shelter posters in NYC like coupons for over 250 local merchants. Prior to joining Mediahub, Keith held several leadership positions at Carat and worked on behalf of brands such as Reebok, P&G, and more. Keith is especially excited about the growth of addressable TV, which combines the target precision of digital with a format that creates impact and scale.

Jen Nguyen

Jen Nguyen

Manager, National Media at Fox Broadcasting Company

Jen oversees national media for Fox and their slate of hit shows from Son of Zorn to Empire. Jen’s role is at the intersection of media, television and innovation. For the launch of Son of Zorn she partnered with cultural zeitgeist the Museum of Ice Cream and created a giant Ice Cream Sundae chalice where people could sample the show prior to its launch. Other areas of innovation and technology that Jen is passionate about include:

Lauren Probyn

Lauren Probyn

Director of Marketing and Events at Tinder

Lauren oversees marketing and events for Tinder where she is able to embrace innovation within the experiential space as well as digital spaces. Lauren spearheaded a partnership with cultural zeitgeist the Museum of Ice Cream and created “Tinderland” where people could swipe to find their perfect flavor match and swing on a giant Ice-Cream sandwich. Prior to her role at Tinder, Lauren worked at Live Nation, Tao Group, and Food Network. Lauren is really excited about the opportunities x provides (some new tech you love).

Marisa Skolnick

Marisa Skolnick

Director at MindShare

Marisa oversees Mindshare’s work with Chanel and the Museum of Modern Art, as well as driving innovation and partner strategies across the Digital Investment team. In her role, she works closely with emerging tech and start-up companies to bring new ideas and solutions to clients – and prides herself on never saying no to a meeting, because she never knows what new tech she’ll stumble upon. Marisa is the recipient of both the agency’s Grit and Purple Heart awards, which are awarded for persistence, dedication, and heart. Prior to Mindshare, Marisa worked at The Media Kitchen and MediaVest, covering various verticals including luxury, mass retail, spirits, entertainment, and travel. She’s excited about the potential of chat bots and audio to be the next wave in the future of advertising, knowing that consumers’ need for instant gratification will become a reality through voice and algorithms.

Marvin Miranda

Marvin Miranda

Senior Strategist at mcgarrybowen

From engineering and manufacturing, to stealth bombers, to next-generation fighters, to landing an unmanned vehicle on a carrier for the first time in history, Marvin and his client, Northrop Grumman, are showing us what’s next. For Northrop, Marvin identified key insights that inspired an award-winning approach for “This is What We Do” an iconic campaign in the industry. Previously, Marvin worked in Singapore for Dentsu Mobius and Saatchi & Saatchi. Marvin prides himself on knowing the game (strategy fundamentals) and wanting to change it (digital transformation).

Maureen McCloskey

Maureen McCloskey

Managing Director at Kinetic

Maureen manages OOH across 75+ brands and 6 Group M agencies. Earlier this year, Kinetic introduced the first social listening tool strictly tied to OOH. For an awareness campaign for one of the largest CPG brands, Kinetic used SAS (Social Amplification Score) to understand what people were saying about the campaign via Facebook and Instagram. The program earned 10.9MM impressions on Facebook and 10.6MM on Instagram. Prior to her role at Kinetic, Maureen worked at Carat and OMD across brands like Motorolla, Dell, Hyundai and more. In terms of innovation, Maureen is passionate about eco-technology and renewable energy.

Meghan Grant

Meghan Grant

SVP Strategy and Solutions at Zenith

Meghan has worked on the 20th Century Fox account at Zenith+ for the past four years. Most recently, she and her fantastic team lead a marketing campaign for fans to engage with Deadpool in as many hilarious ways as possible. Components included: an epic April Fool’s joke encouraging fans to pre-order Deadpool on VHS on Amazon, a first-ever takeover of the iTunes store- photobombing the pages of other films and steering fans toward Deadpool instead, targeted TV and digital support, as well as global social activation. With 200 million social impressions and extensive media coverage, the expansive and unprecedented campaign became Fox Home Entertainment’s most successful digital release ever. Meghan previously worked OMD LA, Mullen MediaHub Boston, and Lowe & Partners in New York. As advertisers, she believes it’s incumbent upon us to think futuristically and deliver the solutions of 2020, today.

Ryan Laul

Ryan Laul

President of Outdoor Media Group

Ryan is an ardent believer in leveraging data, analytics and the power of location to advance creativity and innovation in OOH. Ryan contends that “Technology is the Catalyst to Connection,” thus it’s the driving force behind OMG’s approach to planning, buying and ultimately executing in the marketplace. Under Ryan’s leadership, OMG has implemented the nation’s largest data-driven programmatic OOH campaign, serving over 60 contextually-relevant messages to hundreds of digital billboards. Prior to becoming President, Ryan sat at the helm of OMG’s d-theory and Posterscope’s Hyperspace. He began his career at Zenith Media.

Sara Whiteleather

Sara Whiteleather

VP, Media at AMP Agency

Sara joined AMP in January to help establish a forward thinking, data driven media department and has worked to develop and execute AMP’s proprietary digital technology stack, “MomentAware.” “MomentAware” aggregates 1st, 2nd, and 3rd party data sources (including location data from 150M mobile device IDs), to develop and target the richest audience segments the industry has to offer. Prior to AMP, Sara helped lead the Bank of America business at DigitasLBi in both Chicago and Boston. Sara is passionate about the power of location-based data and the evolving ad technology landscape which helps deliver more personal, relevant experiences to consumers.

Sean Costello

Sean Costello

Media Director at Connelly Partners

Sean has been with Connelly Partners for close to a year. In his role with CP, he is charged with bringing CP’s digital offerings to the next level, focusing on data driven programs, deep media relationships and custom content partnerships. Sean spends his time building integrated marketing campaigns for clients across the education, CPG and tourism categories. Prior to his time at CP, Sean lead the Lenovo business at @ Digitas where he spearheaded the brand’s fantasy football campaign to stand out in an otherwise cluttered category. Lenovo partnered with SBNation to build a comedy video series called Fantasy Online College which utilized top NFL talent. Video viewership and awareness goals were exceeded, and the brand viewed the fun, approachable campaign as a great success. Sean is excited to see the connection between rich targeting via programmatic buying and personalized creative continue to emerge.

Steven Giampiccolo

Steven Giampiccolo

Media Supervisor at Maxus

Steven currently works on the NBC Cable account at Maxus. Previously, Steven worked in media at 360i across several NBCU Cable and Film brands, spending most of his time on USA Network and Universal Pictures & Home Entertainment. A digital specialist, Steven has spent the majority of his time in this business creating buzzworthy digital media campaigns for these entertainment brands. A true believer that the future of media is in digital, Steven is excited about the possibilities of this Visionary program and the opportunities it presents to meet and work with talented new entrepreneurs.

Taylor Valentine

Taylor Valentine

Chief Invention Officer at Horizon Media

Taylor leads the award-winning INVENT@Horizon team, a group whose purpose is to pioneer new products, launch new offerings, formulate better ways to solve problems, inspire and recruit top talent, and scour the marketplace for emerging opportunities. Prior to his role as Chief Invention Officer, Valentine was SVP of Social Media Strategy, having conceived, built and led Horizon Media’s social media practice since 2008. Prior to digital marketing, Taylor worked in the management consulting industry. There, he partnered with client teams to increase process efficiencies and improve workforce effectiveness all while ensuring the quality of their final product. Clients included Bayer, Solutia, Akzo Nobel, Hercules, Novell, United Water and Cap Gemini Ernst & Young.

Will Simpson

Will Simpson

Strategist at Giant Spoon

Will led a partnership between NBC & Giphy Studios that saw the first-ever placement of custom GIFs in OOH digital screens. This activation took over 9 major screens at the World Trade Center commuter hub, propelling NBC’s hit comedy ‘Superstore’ to newfound cultural relevance and a strong second season premiere. For Warner Brothers “Tarzan” Will led the creative ideation in tandem with Future Colossal to create a mobile “Jungle Infinity Room” which brought a little slice of the jungle into urban centers on multiple continents, enabling hundreds of thousands of people to post their “jungle selfies.” Will is most excited about the intersection branding that provides actual value to consumers.

Interested in becoming a Visionary? Applications for 2017 are now open!

Apply Now for 2017

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