PepsiCo’s Jaime Fabricant Wins Corporate Visionary of the Year
by VentureFuel | 2019-03-19

NEW YORK CITY (March 19, 2019) – VentureFuel, the company that connects established companies with emerging technologies and startups, announced today that PepsiCo, Inc.’s Jaime Fabricant was voted its annual Visionary of the Year.

The Visionary of the Year is voted on by innovation peers at corporations, venture capital firms and startups to determine which corporate executive is the most innovative and best embraces new technologies to solve real business challenges. Thousands voted for the elite field of finalists that included executives from Beam Suntory, Principal Financial Group, AB InBev, Comcast/NBC Universal, Pernod Ricard, The Hershey Company, Miller Coors, General Mills and many more.

Jaime Fabricant is the Director of the Store of the Future team at PepsiCo Beverages, where she is helping PepsiCo explore the evolution of the retail landscape, so they can best partner with retailers to drive the future of the beverage shopping experience. Jaime has been recognized in the past with awards including Women in Tech, Product of the Year, and Best Event Technology. She has also received the Platinum Hermes Creative Award for developing PepsiCo Fast Pitch – a platform connecting PepsiCo Beverage marketers with the creative community to collaboratively pitch PepsiCo business ideas for rapid experimentation.

“PepsiCo is an organization that continues to prioritize innovation; embracing new emerging technologies allows us to keep pace with the speed of innovation.” said Fabricant. “It’s important to work collaboratively with our amazing agency partners and also with start-ups, entrepreneurs, and all creators. Doing this well helps our brands remain relevant and innovative because that’s what today’s shoppers and consumers want and expect from us.”

“Jaime is a one-of-a-kind mix of practical results and visionary thinking. She embraces what is next, thinks creatively and pushes for the extraordinary, but always with an eye towards ROI and actual business impact,” said Fred Schonenberg, Founder of VentureFuel. “Her PepsiCo Fast Pitch program is still one of my favorite examples of how to do corporate innovation the right way, to drive collaboration, employee engagement and executive buy-in. In a field of the best-of-the-best corporate innovators, Jaime is truly in rarified air and her peers took notice with their votes.”

For more background on Jamie and all of the VentureFuel Visionaries finalists, visit:

  1. Jaime Fabricant, Director, Store of the Future Innovation & Execution, PepsiCo Beverages
  2. Amiah Sheppard, Director, Backstage Capital
  3. Andrew Green, Global Director of Innovation, Anheuser-Busch InBev
  4. Beth Brady, Chief Marketing Officer, Principal Financial Group
  5. Brian Cummings, Partner, Alta Global Ventures
  6. Dasha Zhitenev, Brand Activation Manager, Pernod Ricard
  7. David Campbell, VP, Global Integrated Marketing Communications (IMC), Beam Suntory
  8. Deepen Parikh, Partner, Courtside Ventures
  9. Eyal Bino, Partner, ICONYC labs
  10. Fielding Kidd, Director of Business Partnerships, LIFT Labs, Comcast Strategic Development
  11. Ben Feeney, Senior Director – Global Innovation & New Initiatives, MillerCoors
  12. Jeff Weinstein, Principal, FJ Labs
  13. John McCauley, ECP, CMO, Screenvision
  14. Jon Hook, Founder, Mallory Ventures
  15. Jonathan Fine, VP, Business Development, RevTech Ventures
  16. Marcelo De Santis, Executive Advisor, Digital Transformation, ThoughtWorks
  17. Martin Sambusini, Disruptive Innovation Senior Marketing Manager, The Hershey Company
  18. Matthew Hartman, Partner, Betaworks Ventures
  19. Mitchell Berman, Managing Partner, Berman Strategic Advisors
  20. Nicola Lloyd, Cornwall Trade & Investment
  21. Patty Montagno, VP, Marketing, Treasury Wine Estates
  22. R. Mordecai, Director, Innovation + Partnerships, INNOCEAN Worldwide
  23. Rohit Gupta, partner, SterlingVC
  24. Sarah Fay, Managing Director, Glasswing Ventures
  25. Scott Shane, Managing Partner, Comeback Capital
  26. Shamin Walsh, Managing Director, BAM VENTURES LLC
  27. Stephanie Lensing, Communication Innovation, General Mills
  28. Tim Madigan, VP or eCommerce, Tyson Foods

About VentureFuel, Inc.
VentureFuel helps established companies around the world unlock growth by partnering with emerging startups and breakthrough technologies. VentureFuel is unique in that they focus on accelerating the established corporations’ growth, yet these partnerships also have resulted in over $10m in revenue to the startups (win-win). VentureFuel is 100% independent and agnostic and does not take equity from startups. They source from their proprietary global network of the best investors, scouts, founders and academics and then apply creative strategists to develop custom concepts that they then implement and measure. They have executed over 100 pilots and partnerships with brands from Nike to AB InBev to Pepsi to General Mills to Beam Suntory. Learn more at: