The California Milk Advisory Board (CMAB) is launching one of the biggest dairy competitions of all-time, The Real California Milk Accelerator, with over $450,000 worth of prizing to be awarded to innovative fluid milk startups.
The competition combines two of California’s great natural resources: Real California Milk and California Entrepreneurship. The competition aims to inspire innovation and investment in fluid milk products, packaging and capacity within California.
CMAB is seeking high-growth potential liquid milk applicants, with cow’s milk making up at least 50% of their formula. The applicants will need to commit to producing the product in California, should they win the competition, thus making an economic impact on the dairy farmers of California, as well as the dairy processing community.
Up to eight (8) applicants will receive $25,000 worth of support each, to develop a protocept, while receiving elite mentorship from marketing, packaging, and distribution experts. They will also receive an expense-paid (travel, lodging, and meals) business development trip, to tour dairy farms and processing facilities, to meet with industry leaders to help drive success of their new venture. The winner will receive up to $250,000 worth of support to get their new product to market.
Deadline for application is August 31, 2019