The Real California Milk Accelerator
The California Milk Advisory Board (CMAB) is launching one of the biggest dairy competitions of all-time, The Real California Milk Accelerator, with over $450,000 worth of prizing to be awarded to innovative fluid milk startups.
The competition combines two of California’s great natural resources: Real California Milk and California Entrepreneurship. The competition aims to inspire innovation and investment in fluid milk products, packaging and capacity within California.
CMAB is seeking high-growth potential liquid milk applicants, with cow’s milk making up at least 50% of their formula. The applicants will need to commit to producing the product in California, should they win the competition, thus making an economic impact on the dairy farmers of California, as well as the dairy processing community.
Up to eight (8) applicants will receive $25,000 worth of support each, to develop a protocept, while receiving elite mentorship from marketing, packaging, and distribution experts. They will also receive an expense-paid (travel, lodging, and meals) business development trip, to tour dairy farms and processing facilities, to meet with industry leaders to help drive success of their new venture. The winner will receive up to $250,000 worth of support to get their new product to market.

Deadline for application is August 31, 2019

Applications are closed

Thought Starters

The Real California Milk Accelerator aims to promote innovation in the fluid milk category. Ideas for new products can be as varied as new flavor variations, nutrient or health improvements, marketing or packaging innovation, or creating an environmentally conscious or sustainable product, with dairy accounting for at least 50% of the formula. Below you will find dairy product concepts from Dairy Management Inc. (DMI), that they tested with consumers. You can see both the prototype idea and the consumers' reaction to them. We hope this can be the spark that ignites the flame of your own idea!


Classic dairy milk that's high in antioxidants.

Restore Milk tastes as delicious as regular dairy milk and is a good source of antioxidants, C & A, including beta carotene. Antioxidants help the body with daily immunity support.

Chocolate 98

Chocolate milk with 98 calories.

Lightly sweetened with natural sweeteners, this delightful chocolate milk is all-natural and light in everything but flavor.
Chocolate 98

Farm Reserve

Premium, small-batch milk sourced from different types of purebred cows.

Farm Reserve Milk is a line of premium milks with each variety sourced from a different type of purebred cow. All cows are raised without any artificial hormones or antibiotics to allow the naturally unique taste and benefit of each variety to shine through. Enjoy Jersey milk for its extra naturally occuring protein and Guernsey Milk for its ultra-creaminess.
Farm Reserve