Rideshare Equals Mindshare
Published On: 2018-12-05
$51 billion valuations. Hundreds of thousands of drivers. Tens of millions of riders. Companies like Uber and Lyft have ushered in an entirely new industry that has exploded, seemingly overnight. Several startups have emerged with unique, scalable opportunities for advertisers to win mindshare through rideshare. Here are a few of our favorite startups that are making the ridesharing experience more meaningful for customers and more profitable for drivers, while also creating greater opportunities for brands. Grabb-It Grabb-It projects video advertising messages onto the outside of the vehicles’ passenger window to targets pedestrians and other drivers. The tiny projector inside the vehicle serves customized content onto a specifically cut material thin enough so you can roll the window up and down. Drivers earn extra money while they drive and advertisers can trigger based on geo-location, time of day, and a host of other digital OOH triggers. White Raven This Israeli-based company connects the ridesharing experience to the physical world outside the vehicle by augmenting it with geo-aware information, retail offers, and entertainment – thus providing a customized AR experience. This real-time data is superimposed onto video feeds displayed on screens inside the vehicle from front and rear-facing cameras. Want to know the kinds of businesses you’re passing by during your ride or what’s playing at the theater you’re about to pass? White Raven allows you to do that and buy tickets for the show. It can also show you special sales curated specifically to your taste at the stores around you, with the ability to buy items during your ride.