Alphonso (LG Ads) enables smarter connected TV advertising. As the market leader in TV data and measurement software, Alphonso provides brands and agencies with real-time ad campaign measurement, closed-loop attribution for TV ads and TV audience extension across digital devices. Their success has not gone unnoticed, with LG recently investing $80M to leverage their software, data analytics and media activation capabilities across LG's home entertainment products. Listen to our conversation with Co-Founder Raghu Kodige on Apple or Spotify.
Alphonso (LG Ads) enables smarter connected TV advertising. As the market leader in TV data and measurement software, Alphonso provides brands and agencies with real-time ad campaign measurement, closed-loop attribution for TV ads and TV audience extension across digital devices. Their success has not gone unnoticed, with LG recently investing $80M to leverage their software, data analytics and media activation capabilities across LG's home entertainment products. Listen to our conversation with Co-Founder Raghu Kodige on Apple or Spotify.
Electronics giant LG invested more than $80M in Alphonso in January 2021 to beef up its advertising business by leveraging Alphonso's software in its products. Their software offers not just advertising optimization, but analytics for brands and broadcasters.
Recent news on the LG investment via WSJ. Listen to our conversation with Co-Founder Raghu Kodige here.