As the Global Head of SnackFutures at Mondelez International's innovation and venture hub, Brigette leads the creation of a cross-functional ecosystem of partners around the world that have created four completely new brands and recently launched CoLab - a startup engagement program for early-stage well-being snack brands. She has played a key role in advancing the company's innovation agenda since its inception in 2012, serving as the Sr. Director of Global Platform Innovation, leading the development and launch of Trident Vibes as well as brand manager for Belvita. Prior to Mondelez, Brigette worked at Kraft Foods, Morgan Stanley and Credit Suisse First Boston.
Vicki Dobbs Beck
VP, Immersive Content Innovation & Executive in Charge
Vicki Dobbs Beck has credits on over 24 films, and has been named by Variety as “Digital Innovator to Watch”. She is the VP of Immersive Content Innovation for ILMxLab (Lucas Films) and is focused on moving the industry from story-telling to story-living.
Vinod Suresh, Vice President of Product Management for Walmart Plus shares how he and the team at Walmart+ are driving growth through game changing, innovative products that provide quick, fun and engaging multi-channel customer experiences.
Associate Dean & Clinical Associate Professor
Preston Robert Tisch Institute for Global Sport NYU School of Professional Studies
Vince is currently the Associate Dean and Clinical Associate Professor of the Tisch Institute for Global Sport in the NYU School of Professional Studies. He is also the host of a weekly radio show "Behind the Numbers: Baseball SABR Style" on SiriusXM radio. Since 2005 Vince has served as a consultant to professional sports teams and writer. He authored "Diamond Dollars: The Economics of Winning in Baseball" and is the architect of the Diamond Dollars Case Competition series, a forum that connects students with MLB team and league executives, to provide a unique learning experience.
Category Manager – Personal Care, Apparel & Lifestyle
At BMW i Ventures, Samantha focuses on investments across AI and big data, autonomous driving, Industry 4.0, sustainability, and the next generation of human experiences. She also serves as Head of Content for the Emerging Venture Capitalists Association, where she runs a monthly newsletter and gets to interview and share the stories of interesting people from the venture/startup ecosystem through EVCA's Spotlight Feature Series. She is also a California licensed attorney.
Program Manager NASA Tournament Lab Center of Excellence for Collaborative Innovation
Steve leads NASA's efforts to leverage crowd-based platforms for open innovation and open talent to bring value to NASA's programs and innovation efforts around the U.S. Government. The NASA Tournament Lab and the Center of Excellence for Collaborative Innovation is dedicated to helping projects tap into the power of crowdsourcing and improving access to innovative ideas and talent that are emerging in this time of tremendous technological growth.
Mark has created and operated multiple disruptive businesses in the sports, consumer goods, media and technology industries. Previous ventures include MISSION®, The Players’ Tribune®, Healthy Together®, as well as leadership roles with NBC Universal.
Henry connects US and Canadian buyers with the Irish food and drink supply base, positioning Ireland as the preferred source of quality and sustainably produced food with Bord Bia - Irish Food Board www.bordbia.ie
Erin has worked in consumer goods marketing at organizations from Diageo to PepsiCo. She's currently focused on working with Creators to transform culture and help Logitech strengthen its connection with consumers.
Adela is a business, finance, and capital markets leader and an advocate for diversity, equity, and inclusion [DEI] initiatives. She applies her expertise to provide emerging Hispanic-owned and other minority-owned companies with funding through Angeles Investors, a venture capital group she co-founded in 2019. She seeks out promising companies, and works with people and organizations with significant potential to transform their markets.
Regional Vice President, ISV Business Builder Program
Jonathan’s focused on building the future we wish to leave behind. He’s leading the charge at Salesforce, looking for Founders with innovative ideas that can be built on the most scalable and secure platform on the planet.
Turner is focused on growing businesses and nonprofits that align our food system with the environment that supports it. His goal is to weave people, ideas, and technologies together to create a more sustainable, regenerative, and beautiful planet.
Cathy is a leading futurist and tech/media executive specializing in the impact emerging technologies like AR, VR, and AI, are having on communications and business. LinkedIn has recognized her for two years in a row as one of the Top Technology Voices on the platform globally, its highest honor. Hackl has worked on enterprise strategy, innovation, communications, developer marketing strategy, and business evangelism with brands like UPS, HTC VIVE, Mozilla, Sony Pictures, Magic Leap, and Adobe.
Pedro is the CMO for AB InBev, the world's leading brewer, and the Chief of ZX Ventures, AB InBev's global incubator and venture capital arm. Pedro has spent his entire career at AB InBev, beginning in 2000 as a global management trainee in Latin America and working across multiple divisions including marketing, consumer connections, and mergers and acquisitions. Prior to becoming the CMO, Pedro was the Chief Disruptive Growth Officer where he launched and led ZX Ventures to help the brewer create new products on multiple fronts, including craft and specialty beers, e-commerce, homebrewing and retail activations.
With his design team, Mauro Porcini has won more than 1,100 Design and Innovation awards and has been recognized personally with Fortune's 40 under 40, Fast Company's 50 Most Influential Designers, Most Creative People in Business, GQ Best Dressed Men and with Knighthood by the President of the Italian Republic.
Ronan leads the teams responsible for providing wireline voice, data and TV products and services and wireless connected experiences to more than 100m consumers ever day. In addition, his teams are helping to build the first 5G technology network that will redefine how customers live, work and play. Prior to his current role, Ronan has held positions as EVP and President of Verizon Wireless, CEO of Telefonica UK (O2) and senior positions in banking with Banque Nationale de Paris.
Roman Tirone is the Global Head of Partnerships at Virtually Human Studios where he leads first-to-market collaborations on Zed.Run - a virtual horse racing platform, which is the talk of the crypto world and where steeds are fetching 6 figure sums.
Lindsey McInerney is a senior business leader, with demonstrated success building technical teams and scaling hyper growth startups globally in early stage markets. She works with executives to help them leverage emerging technologies, remain innovative and transform their business to drive commercial success.
Christian Ponce’s career started with identifying problems as an auditor, transformed into delivering solutions as a program manager, and now as an innovator, is focused on leveraging design thinking and lean startup principles to love problems and find solutions that solve users' pains.
Matt Hulett is a seasoned technology executive leading world class public and private companies and working closely with Boards and investors in organizations that include Rosetta Stone, RealNetworks, Expedia and many more. He has had multiple turnaround successes as a public company president as well as a private company CEO.
Samara is Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the U.S. Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top 5 in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Samara is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship
Mel has spent most of her life in the sports industry and believes that access to a healthy and active life can transform culture. She spent over 17 years at Nike, leading international marketing teams across running, women’s, soccer/football and training. She worked on all of Nike’s digital sports and tracking products, and was most recently vice president and general manager for their skateboarding business. Today, Mel is managing partner at Next Ventures, a VC fund investing in innovative health, sports and wellness companies. She serves as an advisor to Nike’s accelerator Valiant Labs, sits on the board of performance brand PowerDot, and is an advisor for photography app VSCO.
As VP & GM of Direct-to-Consumer businesses at The Clorox Company, Jackson has full P&L responsibilities including supply chain, fulfillment, engineering, product, R&D, growth marketing, analytics and data science. Prior to Clorox, Jackson was the CMO for e-commerce startup Boxed, where he was named to the Forbes CMO Next 2018 list as one of the top 50 CMOs redefining the role and shaping the future. He has also spent time as the Head of Digital for Chipotle and SVP, Digital at Taylor. He is also currently an advisor for three high-growth startups: Dynamic Signal, BounceX and Miles.
As the Director of Backstage Accelerator LA, Amiah Sheppard is an innovation curator. She spent the last 5 years examining the myriad ways founders harness, strategize, and utilize their unique socio-cultural location to get to their desired successful outcome. A graduate of Columbia University in the City of New York, she cultivated an academic and practical education leveraging sociology to explore gender and organizational leadership (specifically women/women of color’s leadership experiences), human resources, non-profit and social impact consulting, entrepreneurship, and business development. As a perpetual learner, Amiah has prioritized creating and implementing intersectional solutions previously at BRAVA Investments and Propper Daley. Currently, she is particularly excited about investing in beauty and wellness tech companies; and about the LA tech ecosystem, in general.
Jaime Fabricant has 20 years of Consumer Packaged Goods (CPG) experience and has held a broad range of roles across Brand, Innovation, Digital, and Customer marketing. Jaime is an innovator. Her greatest strengths are connecting data, consumer insights, cultural trends, and people to deliver innovation. She has a proven track record of successfully managing iconic brands and she has launched new products for Kellogg’s, Campbell’s, Colgate, Claritin, and PepsiCo. Jaime has been recognized with awards including Women in Tech, Product of the Year, and Best Event Technology. She has also received the Platinum Hermes Creative Award for developing PepsiCo Fast Pitch – a platform connecting PepsiCo Beverage marketers with the creative community to collaboratively pitch PepsiCo business ideas for rapid experimentation.Jaime is now the Director of the Store of the Future team at PepsiCo Beverages. Building on upon her experience in product and experiential marketing innovation, Jaime now focuses on retail innovation. She is helping PepsiCo explore the evolution of the retail landscape, so they can best partner with retailers to drive the future of the beverage shopping experience. Jaime believes in the power of collaboration, with both established and entrepreneurial creators, to co-create disruptive and never-been-done-before in-store experiences at consumers’ moment of choice with PepsiCo’s wide variety of beverage brands.Jaime is based in New York City and holds a Bachelor’s degree fromMuhlenberg College and an MBA from Fordham University Gabelli School of Business.
Chris McCann, President and Chief Executive Officer, of 1-800-FLOWERS.COM is responsible for the company's operations across all of its brands and businesses. He oversees the company's strategic, operational and organizational processes, including the development, implementation and execution of annual and longer-term strategic, operating and budget plans. When Chris' brother, Jim, bought his first flower shop, Chris, who was still attending school, would come in on weekends to learn about the business and help out in any way that he could. Since joining 1-800-FLOWERS.COM in 1984, Chris has played a pivotal role in helping the company build a reputation as one of the leading ecommerce and Omni-channel retailers in the country. He has also become well-known for embracing new customer engagement opportunities in Social and Mobile commerce. He believes strongly in his company's corporate mantra that their best product is our customer experience. In 2005, as part of Chris' vision, 1-800-FLOWERS.COM again led change in the floral industry with the launch of its BloomNet Wire Service business, which is designed specifically to help professional florists grow their businesses profitably. More recently, the company has begun offering on-demand delivery to its network of BloomNet florists through a new partnership with Uber. Chris also spearheaded the launch of the company's Local Artisans program as a way to showcase the creativity of these local florists to millions of 1-800-FLOWERS.COM customers online. Chris currently serves as Vice Chairman of the Board of IGHL, a facility dedicated to the enrichment of the lives of developmentally disabled adults, a cause that is near to his heart. Smile Farms is a non-profit he helped found with his brother, Jim, that seeks to help developmentally disabled adults find meaningful employment. The five-acre Smile Farm in Moriches, NY currently employs more than 30 developmentally disabled adults (including one of Chris' older brothers) who grow flowers, plants and food products to be used in their local communities. Chris also serves on the Advisory Board for Likeable Media and the Board of Advisors for IBM Websphere. Previously, he held director positions at Gizmoz.com, BLUEFLY.com and Neoware Technologies. Chris earned his Bachelor of Arts in political science from Marist College, where he currently serves on its Board of Trustees.
Marisa oversees Mindshare's work with Chanel and the Museum of Modern Art, as well as driving innovation and partner strategies across the Digital Investment team. In her role, she works closely with emerging tech and start-up companies to bring new ideas and solutions to clients \u2013 and prides herself on never saying no to a meeting, because she never knows what new tech she'll stumble upon. Marisa is the recipient of both the agency's Grit and Purple Heart awards, which are awarded for persistence, dedication, and heart. Prior to Mindshare, Marisa worked at The Media Kitchen and MediaVest, covering various verticals including luxury, mass retail, spirits, entertainment, and travel. She's excited about the potential of chat bots and audio to be the next wave in the future of advertising, knowing that consumers' need for instant gratification will become a reality through voice and algorithms.
Adrian is Global Vice President of Marketing for Patrón Tequila, overseeing a portfolio of luxury brands including the world’s #1 premium tequila. He leads a team of marketers at parent company Bacardi Limited, responsible for brand strategy, product innovation, creative, media, packaging, digital and experiential in more than 100 countries. In 2019, Adrian was recognized by the CMO Club for Creativity & Storytelling, and Adweek named him a Brand Star for his work relaunching Grey Goose Vodka. Previously, Adrian owned a marketing agency and held leadership roles at Intuit, Kate Spade, RadioShack and Foot Locker.
As a Partner at Rogue Venture Partners, Caroline identifies all new investment opportunities for Rogue and leverages her previous experience to assist portfolio companies with growth. In addition, she is the Managing Partner of Rogue Women, a Rogue fund investing in early seed stage women-led companies. Caroline is a Kauffman Fellow, Class 24 and serves on the boards of Oregon Entrepreneurs Network and Young Entrepreneurs Business Week. Prior to Rogue, Caroline was Senior Director in Strategy and Operations for Global Design, Product, and Merchandising at Nike where she managed a portfolio of strategic programs focused on consumer experience, digitization, and big data.
Danielle and her team help revolutionary startups navigate the internal and external network of one of the fastest growing technology, media and innovation companies in the world. Envisioned through the eyes of 1500+ entrepreneurs around the globe, their programs engage companies in priority focus areas to bring new technologies, products and methods to Comcast NBCUniversal teams and customers. Prior to Comcast NBCUniversal, Danielle served as VP of Marketing & Communications for the Philadelphia Convention & Visitors Bureau for more than a decade. She’s a mentor, advisor and champion to a diverse group of tech founders, and as an entrepreneur co-founded three startups of her own.
Erika has 10+ years of experience working in entrepreneurial new business and corporate innovation divisions for leading global media, beauty and CPG firms. As the Head of Strategic Partnerships for the Digital Technology and Innovation Group at Estee Lauder Companies Online, she fosters collaboration between emerging enterprises and large corporations, matching startup agility with corporate ability and expertise. Erika holds a BA from University of Pennsylvania, MA from Harvard and an MA from NYU.
Greg is a catalytic force in the technology, media and entertainment industries. He is renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals. Greg is a former award-winning executive at the Meredith Corporation and Publicis Groupe, earning the trust and respect of some of the biggest companies in the world — including Verizon, Comcast, Google, T-Mobile, MasterCard, Disney, Procter & Gamble, Nestle, Microsoft, ADT Security, LG Electronics, Cox, Whirlpool, Bank of America, SwissRe, and more — he has an unparalleled reputation for making the impossible possible. Passionate about creating a world of ethical connections, both human and technological, Greg is a founding member of the Gun Safety Alliance and the Internet of Things Consortium, as well as a member of the Emma Bowen Foundation and the Guggenheim Technology & Innovation Council, and an executive committee member of the UJA Federation of New York’s Entertainment, Media & Communications Division. Named a principal influencer driving IoT forward by Inc. and others, Greg is a regular keynote speaker and moderator at numerous industry events, including the Consumer Electronics Show.
Born in Dublin, Ireland and having lived and worked in Melbourne, London & New York, Ila has both a personal passion and professional focus on the international beverage industry. She spent the last 10 years at Diageo, leading brand strategy, consumer insights and product innovation for all alcohol categories including breakthrough work on Ketel One Botanical Vodkas and Canned Vodka Spritz, Smirnoff Zero Sugar Vodkas, Bailey’s Strawberry & Cream, Ciroc French Brandy, Bailey’s Almande Liqueur with many others soon to launch. Ila was also responsible for the creation and launch of new-to-world brands for Diageo: Cascade Blonde Whiskey, Grind Espresso Liqueur, Shady Fruit Vodka, and Chateau La Paws Wine. Ila now consults to agencies, brand owners and startups in the alcoholic and non-alcoholic beverage space.
As Director at the United States Air Force's AFVentures, Jason is part of a team that implements novel initiatives to accelerate product-market fit between commercial solution providers and Air Force problem-owners. Prior to AFVentures, Jason spent three years researching the intersection of entrepreneurship, innovation, and national security in Stanford's Management Science & Engineering Department, specializing in technology entrepreneurship strategies. This research heavily influenced his involvement in AFVentures, as well sparked new research projects on how to more intelligently expand the dual-use economy.
Lindsey is the founder of Sunday Dinner, a brand strategy consultancy that helps senior marketers re-imagine their marketing organization, agency models, and overall communications strategy. Often dubbed a CMO whisperer, her work helps executive clients stay closely connected to new ways of innovative collaboration and have a finger on the pulse of the ever-shifting advertising partner landscape. Her hard work has been recognized through various industry awards, including Bronze, Silver, Gold, and Titanium Cannes Lions.
Mara is a distinguished innovator who mobilizes industries, communities, and a diversity of influential people to create change within and outside some of the most complex institutions and environments in the world. In her current role as Sr. Advisor and Founder/Co-Director of the Census Open Innovation Labs (COIL) at the U.S. Census Bureau, she leads a team that creates and deploys open innovation strategies to solve two key challenges for the U.S. Census: increasing participation in the 2020 Census and showing the critical importance of Census and other federal data. Prior to the U.S. Census Bureau, Mara was a strategist at Land Rover's Tech Incubator and worked on global partnerships at the Nike Foundation.
Matt is the Head of Content & Media for the NBA 2K League where he leads the creative direction of all NBA 2K League content, overseeing the development and execution of the league's content strategy, creative, and distribution across all platforms. He also oversees relationships with media distribution partners, analyzes data to make continual improvements to the league's live broadcasts, manages third-party content agencies, designs content concepts and activations for marketing partners, and plays an integral role in identifying international broadcast opportunities. Prior to NBA 2K League, Matt spent 11 years at Turner Broadcasting, worked on a wide range of ESPN products including the ESPYs while at Maggie Vision Productions and rebranded and maintained one of the nation's largest cinema entertainment networks at Screenvision Media.
Mayur is the Chief Marketing and Strategy Officer for Gannett - USA Today Network. He has an incredibly strong track record as a growth and content marketer at big CPGs like Kimberly Clark, as well as disruptive start-ups like Spotify and Freshly that re-shaped their categories. Mayur has received a number of awards and accolades for his innovative work, including 40 under 40, Forbes’s Top 50 CMO, and he has been profiled in Harvard Business Review and the Economist.
Bold, insightful, and uncompromising, Mike Pell leads Design for The Microsoft Garage – the company’s worldwide program for experimental projects and curiosity-fueled explorations. Co-inventor of Adobe Acrobat and PDF, Pell is recognized as a visionary and thought leader in the emerging fields of Holographic Data Visualization and AI-powered Smart Information. Pell’s first design book “Envisioning Holograms” is considered a must-have for tomorrow’s most influential storytellers and explorers. His new book “The Age of Smart Information” details how the fundamental nature of communication is transforming through AI and Mixed Reality technologies.
Modi Oyewole, a DC native, has played an integral role in some of the most influential and innovative developments in culture and music over the past decade. He recently joined the Capitol Records team as Sr. Director of Marketing. Prior to Capitol, he spent time at Epic Records, All Def, Red Bull and Nike, along with starting his own blog/radio/brand called DC-to-BC and co-founding the Trillectro Festival in 2012, a visionary blend of rap and electronic music.
As President and COO, Peter leads all day to day operations of Chobani, including supply and demand as well as legal, finance and IT. He also leads the Chobani Cafe and the Chobani Food Incubator. In his time at Chobani, the brand has risen to become the #1 Greek yogurt brand and the second largest yogurt manufacturer in America, reaching record share and launching more new products then at any other time in its history. Peter's innovative approach to leadership and strategy has earned him recognition as PR Week's Power List and Global Marketer of the Year Award, and The CMO Club's CMO Marketing Innovation Award. Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham, and has a 20 year record of shaping and growing some of the world's most iconic brands including Mastercard, J&J, Unilever, McDonald's, Microsoft and Coca-Cola.
CHIEF MARKETING & COMMUNICATIONS OFFICER AND PRESIDENT, HEALTHCARE
Raja Rajamannar is consistently recognized globally as a highly innovative and transformational leader with deep expertise in Marketing, Data and Digital technologies. Named Global Marketer of the Year and top 5 World's Most Influential CMO, among other awards, Raja has more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. In this role, Raja is responsible for leading the company's marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. His previous roles included Chief Transformation Officer of Anthem, Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana and EVP & CMO at Citigroup.
Rob is the Chief Content, Strategy and Development Officer for Learfield IMG College, where he leads corporate development and strategic initiatives, including innovation through new data-driven content, products and services as well as acquisitions and investments. Rob manages Learfield IMG College’s content, data and advanced marketing solutions, which include SIDEARM Sports (digital fan engagement), Mogo Interactive (digital marketing) and SME (creative/branding). Prior to Learfield IMG College, Rob served as the Global Head of Corporate Development for GroupM and was named a member of Sports Business Journal's prestigious 2019 Forty Under 40 class.
Russell is a creative marketing executive with deep experience in category-creating food and beverage items. He specializes in providing vision, direction and leadership to entrepreneurially spirited brands, including bringing a previously unknown alcohol beverage, Mike's Hard Lemonade, to the US market, growing the brand Gardein from $30M to a run rate of $90M before being purchased by Pinnacle Foods, and he was the CMO at KeVita which was recently sold to PepsiCo. Russell also launched the popular snack brand popchips in the US, Canada and the UK. He was named Forbes' CMO Next 2019: Game-Changing Marketing Leaders and one of Adweek's 2019 LA Brand Stars.
Steven Wolfe Pereira is the CEO and Co-Founder of Encantos, which is rethinking education through a mix of physical and digital tools, all of which are grounded in play. Steven is a champion of inclusion, one of the top rated voices on LinkedIn, and was named by Adweek as one of the "50 Most Indispensable Executives in Marketing, Media and Tech". Previously, he served as the Chief Marketing Officer of Datalogix (acquired by Oracle), of Neustar (acquired by Golden Gate Capital) and of Quantcast. Encantos’ approach to storyteaching and holistic learning are inspiring kids to learn 21st century skills.
Ted spends his time and pursues his passion in a unique role in the motion picture entertainment industry. As a Futurist at Paramount Pictures, Ted works with studio leadership and the technology teams, exploring forms of new and emerging technologies, with an emphasis on Virtual and Mixed Reality. Prior to joining Paramount, Ted was the Futurist at 20th Century Fox, where he worked on the evolving art, science and technology of advanced interactive visual storytelling as part of the creation team for the Martian VR and Wild VR experiences. Ted has also been integral to the product development team at Red Digital Cinema and is one of the founders and creators of the G-Tech product line of advanced hard drive storage products. He has presented worldwide at numerous conferences on the advancements in next gen visual experiences for the movie, television and interactive entertainment industries.
Walker is the Chief Revenue Officer at Twitch, bringing more than 20 years of experience building and leading advertising revenue teams at global entertainment brands. Prior to Twitch, Walker was COO at FANDOM, a global entertainment media brand powered by fan passion with 200m monthly unique users, as well as President and CRO of Clear Channel Outdoor and Executive Vice President at Turner Broadcasting System where he led Turner Digital.
With a background in cognitive science and decision theory from UPenn, Green left Deloitte Consulting to bring his unique experience to Anheuser-Busch InBev where he leads global innovation for sales & marketing. As AB-InBev’s Global Director of Innovation, Andrew is dedicated to identifying new ways to get beer into consumers’ hands and improving the retail and consumer experience. From artificial intelligence and augmented reality to IoT solutions and retail tech, if it’s a new disruptive way to connect with consumers, he’s on it.
SENIOR DIRECTOR - GLOBAL INNOVATION & NEW INITIATIVES
Ben Feeney is the Global Senior Director – Innovation & New Initiatives, responsible for building structural innovation capability and identifying and implementing game changing growth initiatives. Previously, he held marketing insights leadership roles as well as positions in innovation strategy and whitespace ideation for the U.S. business unit of the brewer. Prior to joining the company in 2012, Ben spent almost 10 years as a branding, communication, and innovation consultant at the agency management level. Clients included Heineken USA, MillerCoors, and Kellogg’s. Ben holds his bachelor’s degree in Economics and Management from Albion College. He resides in Chicago with his wife and three children.
Elizabeth (Beth) Brady is a C-suite Marketing executive most recently she held the position of senior vice president and chief marketing officer of Principal Financial Group®, Where she was iresponsible for global branding, marketing and insights, including advertising, media relations, digital marketing, sponsorships, community relations, global firm relations, data analytics, multi-cultural marketing, research and business intelligence. Brady joined Principal® in September 2014. Previously, she served as president of segmentation solutions and the global head of marketing effectiveness at Nielsen Corporations. Prior to Nielsen, Brady was an officer at General Mills where, since 1999, she served in key senior Marketing leadership roles in support of strategic initiatives for the growth and success of various business units, including Progresso Soup and Food, Dry Dinners, and Wholesome Snacks. Before that, she held marketing and product management roles at Pillsbury, Wise Foods and Best Foods/CPC International. A native of Minneapolis, Minn., Brady holds a Master’s of Public Administration with a concentration in International Policy from the School of International and Public Affairs at Columbia University and a B.A. in Economics and Political Science concentrating in International Relations from St. Lawrence University. Brady has served on the boards of Make a Wish and Jeremiah Program, the Des Moines Arts festival, The Principal Foundation and has been involved with Special Olympics and Habitat for Humanity. She’s has also been a member of The Conference Board Council for CMOs.
Brian Cummings is currently a Partner in Alta Global Ventures and Head of the Alta Innovation Institute. Brian has had a successful career in starting hundreds of technology based companies and is passionate about changing the way in which breakthrough technologies get commercialized. As part of this mission, he founded Technium, an Intellectual Property marketplace to make the process of starting “deep technology” companies simpler. Brian is also a founder of multiple technology companies including Aether Therapeutics focused on curing addiction, Imalin Medical, Freede – AI for debt relief, Revcash – a mobile payments platform and several others. Brian was previously Vice President of Technology Commercialization at Ohio State University and President of the Ohio State Innovation Foundation. Prior to that he was Associate Vice President of the Technology Commercialization Office at the University of Utah and started KickStart Seed Fund with his partner, Paul Ahlstrom, now the most active fund in the South West. Previously, Brian led the life science commercialization efforts at the University of Texas and serves on multiple Boards.
Dasha Zhitenev is currently a Brand Activation Manager at Pernod Ricard USA. She is responsible for developing and executing the innovative, tactical, and creative marketing strategies associated with the companies millennial focused brands including Absolut, Malibu and Kahlua. She is originally from Cleveland, OH, and recently moved to Chicago, IL after a 5 year long stint in NYC. She comes from a background in marketing and sales, with prior roles including leading the trade marketing strategy for the Value Brands at Anheuser-Busch Inbev. Prior to Anheuser-Busch, Dasha was an Sr. Account Executive at Singleplatform, a leading tech start-up providing a service that helps small businesses manage their online presence from one place. She graduated with a B.A. in Business Administration specializing in Marketing and Economics from The Ohio State University and is a huge overall Ohio sports team fan! When she is not busy mixing up cocktails for her friends, Dasha enjoys boxing, cooking, and perfecting at the art of travel hacking- otherwise known as traveling the world for free with credit card points!
VP, GLOBAL INTEGRATED MARKETING COMMUNICATIONS (IMC)
Deepen Parikh is a Partner at Courtside Ventures, the leading venture capital fund focused on early-stagesports digital media, fitness/wellness, e-sports/gaming companies. The $35 million fund is backed byanchor investor Dan Gilbert, founder and chairman of Rock Ventures, Quicken Loans and majority ownerof the NBA’s Cleveland Cavaliers, and WPP, the world’s leading communication services company.Since launching Courtside Ventures in 2015, they have invested in over 30 companies that are leadinginnovation across the sports and gaming industries. Some notable investments include Beam (acquired byMicrosoft), Rebel (acquired by Salesforce), The Athletic, Freeletics, The Drone Racing League, FanAI,StockX, Players’ Lounge, LiveLike and ZenRez, among several others.Sitting at the intersection of the rapidly growing entrepreneurial ecosystem and the broader sportstechnology industry, he was recognized as a 2018 Sports Business Journal Forty Under 40 recipient.Previously, Deepen was a Partner at Interplay Ventures, an early-stage technology incubator and investor,where he was part of launching/building 15+ companies and investing in another 10+ companies.He co-founded NYVC Sports, with the mission of bridging the gap between professional sports leagues,teams, investors, entrepreneurs, and media companies. The networking group has over 2,000 senior levelmembers and hosts exclusive events with US leaders across the digital, sports, entrepreneurial, andinvestment communities.Deepen started his career as an Associate at UBS Financial Services and earned his BA in Economicsfrom the University of Maryland, College Park.
Eyal Bino is a well-respected entrepreneur and investor among in NYC and abroad. He is the co-founder of ICONYC labs, a value-add investor and accelerator for early stage Israeli startups looking to expand to the US market via NYC. Based in manhattan, ICONYC labs is a top-5 global accelerator for Israeli startups, providing Israeli founders with access to potential clients, partners, investors and branding. To date, 35 Israeli startups went through the ICONYC program, raising over $60M in venture funding. In addition, Eyal is a Venture Partner at B Capital, a $360M global fund focused on leading growth rounds in disruptive startups and helping them post-funding to scale their companies quickly. Eyal is a regular contributor for Forbes, focusing on Startup Nation, and is considered one of the top thought leaders on NYC-TLV tech.
Fielding Kidd is the Director of Business Partnerships for Comcast NBCUniversal LIFT Labs for Entrepreneurs, which is focused on giving talented entrepreneurs and startups access to Comcast NBCUniversal's renowned network of partners, brands, and mentors to foster product innovation in media, entertainment and connectivity. Kidd is specifically responsible for meeting with hundreds of startups of each year, shepherding top startups across the Comcast NBCUniversal ecosystem, and sourcing startups for the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars and LIFT Labs’ POC/Pilot program. She also is responsible for securing ecosystem partners to help LIFT Labs connected with startup communities across the globe. Previously Kidd was the Manager of Innovation Programs at Media Labs, NBCUniversal where she served as an internal innovation consultant on emerging technologies like AR/VR/MR, conversational user interfaces, and automatic mining of video metadata. She also was responsible for managing innovation programs like the patent program and an open innovation platform. During her tenure at NBCUniversal she was named one of Broadcasting and Cable’s Top 10 Emerging Technology Leaders to Watch. Kidd currently resides in New York City and enjoys cooking in her very small kitchen and getting lost in the West Village, where she has lived for 5 years. Kidd received a B.A. in Political Science from Yale University, where she was the captain of the Yale Women’s Lacrosse team.
Jeff Weinstein is a Principal at FJ Labs, a venture capital firm that invests in and builds online marketplaces and consumer Internet companies. Prior to joining FJ, Jeff worked at Lux Capital, an early stage venture firm, and at Dunbar Capital, a fund of hedge funds. He received a BA in Philosophy, Politics, and Economics from the University of Pennsylvania. Jeff is an elite distance runner for the New York Athletic Club training to run a sub-four-minute mile.
Jon is a mobile marketing executive and entrepreneur. He was the co-founder of Odyssey Mobile a London based mobile advertising network, which was acquired by Nasdaq listed Phunware in December 2014. Jon founded Mallory Ventures, to advise, invest and incubate early stage mobile, martech and adtech startups. Jon also holds several advisory board positions spanning AI, AR, Blockchain, Health&Fitness, Influencer Marketing and Gaming.Jon has worked in advertising/media for 15 years holding positions across Group M, Dentsu and AdColony . Aswell as serving on the MMA EMEA Board, Jon has spoken at industry events all over the world from Mobile World Congress, to AdWeek and Cannes Lions.
Jonathan is the Vice President of Business Development at RevTech Ventures, an early-stage venture fund investing in retail innovation. He focuses on sourcing and supporting investments, developing strategic connections, and overseeing revenue-generating operations. Jonathan has helped RevTech Ventures raise two follow-on funds, execute condensed accelerator programs, and launch an industry focused co-working facility.Jonathan often speaks about retail innovation and has presented at conferences such as SXSW, Advertising Week, the Retail and Consumer Goods Analytics Summit, and Dallas Startup Week. Earlier in his career, Jonathan helped co-manage the Dallas Angel Network, a non-profit organization connecting start-ups with resources and opportunities to pitch angel investors. He currently serves on the Executive Committee of Greenhill School’s Alumni Board and the YAD Council of the Jewish Federation of Greater Dallas. When he is not working, Jonathan is likely eating his way around the world, playing 18, or looking for somewhere to fish.
Marcelo believes that technology and data are the foundation to build innovative, profitable and socially responsible business models. He has extensive experience on driving innovation for F500 and startups while working and living in US, Latin America, Asia and Europe. When he is not learning about new tech trends you can find him climbing in the Himalayas, supporting non-profits improving the life of underprivileged children or advocating for the advancement of women in STEM related careers. Marcelo is former CIO of Mondelez and Group CIO of Pirelli. He is currently startup mentor and corporate innovation advisor at 1871 and member of Forbes Technology Council.
Matt Hartman (email@example.com)Partner at betaworksMatt Hartman is a partner at betaworks ventures. Prior to joining betaworks, Matt built ReferBoost (licensed to Apartments.com), and was at Hot Potato (acquired by Facebook). He began his career building the technology platform for Trammell Crow Company (acquired by CBRE) and is the inventor of Patent #8189781 related to the protection of digital images.Matt studied Cognitive Science and Computer Science at the University of Pennsylvania and holds an MBA from the Kellogg School of Management at Northwestern University. You can find Matt's writing and contact information at http://hrt.mn
Mr. Mitchell Berman is a 35-year entertainment and technology media veteran, who has participated in the launch of 6 start-ups and a successful IPO. These initiatives span social enterprise, mobile/PC games, streaming OTT video, e-commerce, education technology, eSports, video-on-demand, interactive television, cable and satellite entertainment television channels, digital music, YouTube influencer channels, augmented & virtual reality, and subscription-based entertainment products and services.Currently, Mitch is the Managing Partner of Berman Strategic Advisors (BSA)... a Los Angeles-based advisory firm focused on mentoring global entrepreneurs and managing investments in early to mid-stage companies that are intent on making a cultural impact in the digital world.Mitch has previously served in various senior management capacities with Home Box Office (HBO/Cinemax), E! Entertainment Television, Sky Network Television New Zealand, Galaxy Media/East Coast Pay TV (FOXTEL Australia), OpenTV, C-COR, and ZillionTV Corporation. Mitch is a frequent speaker at domestic and international industry conferences, serves as a member of the International Academy of Television Arts & Sciences, an advisory board member and judge for the UCLA Social Enterprise Academy, a board member of the Silicon Beach Young Professionals, a strategic advisor to the Auckland Tourism, Events & Economic Development/Auckland Mayor’s Office and New Zealand Consul General in Los Angeles.Mitch earned a master’s degree in Public Administration from the University of Southern California (USC) and a Bachelor of Arts in Sociology from the University of California at Los Angeles (UCLA).
Nicola is the Head of Inward Investment for Invest in Cornwall. She is passionate about growing opportunities for technology-led businesses, enabling environments for the tech sector to flourish and developing sustainable careers for talented professionals. Nicola and her team have led extremely successful marketing campaigns to highlight the opportunities for next generation businesses in Cornwall, in the South West of England, a region known for its incredible natural environment and its increasingly successful technology sector.
Patty is the VP, Marketing at Treasury Wine Estates managing a portfolio of brands including 19 Crimes, Matua, and Sterling Vineyards Collection. Patty is passionate about the recent launch of, EMBRAZEN, a wine that honors female trailblazers from the past and encourages the next generation of women to ignite new paths forward. Prior to her role at Treasury, Patty led Global content marketing across A+E Television Networks supporting 15 International channels across 200+ territories. While Patty is new to the wine industry, she is no stranger to the beverage category. In her tenure at PepsiCo, Patty managed the SoBe portfolio and received a Global Icon award for outstanding achievement in innovation for the development and launch of the 20oz Mountain Dew package you see in market today. Patty began her career as an Assistant Brand Manager at Procter & Gamble working on the Duracell business. She recently moved to San Francisco from New York City, is an avid traveler (30+ countries), and animal enthusiast.
Mordecai is a global innovation leader focused on great ideas across culture and technology to enhance clients business and marketing goals. She currently runs Innocean Worldwide | Americas’ Innovation & Partnerships group which serves clients Hyundai, Genesis, & Hankook. Previously she was at OMD’s Ignition Factory in charge of innovative marketing opportunities for Fortune 500 brands including Apple, CBS, Warner Bros., Hilton, and has worked at Assembly, JWT London, Fallon, and was Head Of Digital at Pulse Films. She sits on the advisory board for LACMA’s Art + Technology Lab and US board for Skateistan.
Rohit is a partner at SterlingVC, an early stage sports, media, and real estate technology fund backed by Sterling Equities -- a family office with a number of operating business including the NY Mets and Sportsnet New York (SNY). SterlingVC led the investment in NYXL, the NYC franchise of Overwatch League where Rohit is a General Manager and oversees product and content strategy. He is also the founder of Bollyshake, a new entertainment platform geared at Indian millennials that launches viral campaigns on behalf of brands. Prior to SterlingVC, Rohit was Head of Product at Tasting Table, and cofounder of Flavour, a restaurant recommendation app that was backed by Aspect Ventures and Scripps Networks.
Sarah Fay has more than 20 years of experience in the marketing services industry, with a track record of leveraging technology to deliver groundbreaking new models for advertising and media. In her role as Managing Director at Glasswing Ventures, Sarah leads and evaluates investments in early stage AI-powered companies. Her prior investments include X+1, Namely, Mavrck, Mogul, Tick/r, Humon and TVision Insights. Sarah has served as Independent Director on the Boards of public and private technology and digital media companies such as Celtra, SocialFlow, The Street (Nasdaq:TST), Women’s Marketing, Inc. (acquired by Stephens Inc.), and [X+1] (acquired by Rocket Fuel). She served as CEO of Aegis Media North America, a media and digital marketing communications company, where she was also responsible for launching and growing a significant part of that business during her eleven-year tenure. Previously, Sarah served as President of Carat US, and Isobar US, where she was tasked with the integration of digital and traditional media services. Sarah’s contributions to the broader community include serving on the Executive Board of the Ad Club of Boston, as Director on the Board of The Massachusetts Innovation and Technology Exchange (MITX) and as Board Advisor to Advertiser Perceptions. She is a board advisor to clypd, Distroscale, AdDaptive Intelligence, and Viral Gains. Sarah earned a BA in English from the University of Vermont and has received over 30 accolades and awards for her accomplishments such as “Media All Star” (AdWeek), “Top 100 Most Influential People in Media (Media Post) and “Fast 50” (Fast Company).
SCOTT SHANE is the A. Malachi Mixon III Professor of Entrepreneurial Studies at the Weatherhead School at Case Western Reserve University and the Managing Director of Comeback Capital, an early stage venture fund investing across the Midwest. Dr. Shane has written extensively about entrepreneurship and innovation. His most recent book, entitled Is Entrepreneurship Dead??? (Yale University Press, 2018), debunks the myth of American entrepreneurship in decline. Dr. Shane was the 2009 winner of the Global Award for Entrepreneurship Research, the most prestigious award in this academic field. Dr. Shane has also written extensively for popular audiences, penning regular columns for Bloomberg Businessweek, Inc., Entrepreneur and the New York Times. He has been an active angel investor and a mentor and investor at several accelerators, including Acceleprise, gener8tor and Iconyc. He is also a deal flow partner at Right Side Capital Management, a pre-seed stage venture fund. Dr. Shane has served on the faculty at the University of Maryland, Massachusetts Institute of Technology, and Georgia Institute of Technology, and as a visiting scholar at the Federal Reserve Bank of Cleveland, and the Burton D. Morgan Foundation. Dr. Shane received his PhD in Applied Economics from the Wharton School of the University of Pennsylvania.
Shamin Walsh has over 10+ years as an active angel investor who gained experience in the consumer space through her early investments in companies such as Sweetgreen, Outdoor Voices, and Sir Kensington’s. Prior to joining BAM Ventures as a managing director, she was a consumer-focused partner at an early stage generalist firm with tangible assets in 3PL/fulfillment, cold storage/co-packing, and manufacturing, giving her a holistic perspective through which to evaluate emerging consumer businesses. She managed the investment portfolio and served on several boards, such as Alchemy 43. She also leveraged her experience as a transactional attorney to assist in contract negotiations, fund formation, and fund construction. Shamin received her B.S. in Foreign Service from Georgetown University, and a J.D. from Loyola Law School. She previously served as an adjunct professor of Entrepreneurial Finance at Loyola Marymount University and currently serves as the Head of Engagement and Advocacy on the Teach for America Associates Board as well as an active mentor with the Fulfillment Fund.
Stephanie Lensing leads Innovation & Experimentation in Brand Building Services at General Mills. Focused on creative ideas and content, along with new media & technology partners, Stephanie supports brands across the organization, testing strategic opportunities that lead to transformative growth and solidify brands in culture.
Wilson has committed to working at the intersection of economic flourishing and social good through innovation and investment. He focuses on tech ecosystem building at the New York City Economic Development Corporation (NYCEDC). Wilson founded and leads Cyber NYC - a program that the New York Times called "among the nation's most ambitious initiatives", establishing an enterprise-ready accelerator, an early-stage innovation platform, and new education pathways in cybersecurity. He is also currently a Kauffman Fellow. Wilson served as an EIR for the Startupbootcamp SportsTech accelerator and as an Advisor/Judge to Stadia Ventures, a leading SportsTech accelerator and fund. Prior to NYCEDC, he worked at Tideline, Deloitte Strategy & Operations Consulting, UBS, and IBM.
In her role as Sr. Director of Global Connections Planning at Beam Suntory, Andrea Javor is responsible for leading consumer connections planning, including paid media investment, digital content creation, consumer response strategies, and media analytics. Her current focus includes supporting the global marketing team in transforming the organization from a company of great brands, into a great brand building company through better leverage of IMC principles and discipline. Andrea is a proven strategic leader with a highly diverse background encompassing more than 17 years communications and media strategy experience for several public world-renowned consumer companies. Andrea holds a Bachelor's degree in Advertising and Psychology from Marquette University in Milwaukee, Wis. In her free time she enjoys spending time with her new husband and three children as active members of their community. She lives in Glen Ellyn, IL.
A self-proclaimed “geek,” Benjamin has a knack for discovering technologies that are transforming culture and commerce around the world, from artificial intelligence and mixed reality, to connected-everything. His background gives him a unique perspective on shaping customer engagement for brands globally: Raised in Asia and Africa, Benjamin cut his teeth in the business in Europe before moving to New York, where he has held domestic and international roles spanning over fifteen countries. Benjamin joined WPP's Kinetic in 2016 to help establish a forward thinking team that has since worked to develop and execute tools and programs designed to spark game-changing innovation. A passionate strategist, Benjamin has spent his career helping global marketers - including LVMH, L'Oreal, and HSBC - define their vision, tell their stories and develop brand continuity over time. Benjamin regularly shares his insights to media like WWD, Luxury Daily and Chain Store Age, and in keeping with this passion, he also provides an honest take on the emerging world of AI every month through an open correspondence called H-Artificially.
Bethany currently manages strategic marketing initiatives for location data and consumer insights platform SITO, where she leverages her background in emerging technology and marketing innovation. Bethany is also an advisor to the Fantasy Life app, a leading mobile sports community founded by ESPN's Senior Fantasy Analyst Matthew Berry. Previously, while at OMD, she conceptualized and launched groundbreaking campaigns for Fortune 500 CPG and entertainment brands. For example, for the premiere of Showtime's Wall Street drama, Billions, she led a partnership with Shazam to transform cold hard cash into a media touch point by creating the first-ever scan-able dollar bill. Using Shazam's image recognition technology, the campaign turned the crumpled-up cash in consumers' wallets into a digital key to exclusive experiences and content. She also launched the first-ever digital GIF Coloring Book for the sixth season premiere of Showtime's Shameless. The campaign allowed fans to color in their favorite characters, which then transformed into animated GIFs showing the characters chugging a beer, twerking, or dropping it like it's hot—all as shareable art. Bethany is most excited about the opportunity for augmented/mixed realities to transform how individuals consume content and engage with the world around them. Digital and physical experiences are blurring together—transforming every interaction with a tangible product into an opportunity to unlock digital experiences.
Brynn joined Smashbox Cosmetics in September 2016 but initially became familiar with the uniquely bold brand while working on the account at OMD within the digital strategy division. A technology enthusiast, Brynn combs the landscape to identify opportunities where cosmetics and digital blend together in efforts to engage the ever-evolving expectations of younger generations. Brynn enjoys spearheading the company's virtual try-on makeup tool as well as integrating new digital tactics into consumer marketing plans. Keeping close ties to alma mater USC, she keeps her pulse on trends by co-hosting Society 52's Trojan Scuppers as well as being on the scholarship committee for the USC Asian Pacific Alumni Association. Brynn is passionate about the evolving digital and social landscapes and is honored to be a Visionary for VentureFuel
Corbin is obsessed with and inspired by the intersection between media, technology, and culture. At Giant Spoon, he's helped to build the agency's intelligence practice, led brand strategy projects for brands big and small, and spent several years developing breakthrough ideas with GE. He was part of the team who ideated and launched the award-winning (Cannes + Grand Prix, Adweek Media Plan of the Year, Clios, Webby) GE + NYTVR activation, marking the first time VR was introduced to the masses at scale, and GE Podcast Theater, a chart-topping podcast. In other words, he's still trying to figure out whether he's happiest with his head in the clouds or his feet on the ground. Prior to Giant Spoon, Corbin spent time thinking about becoming a lawyer, moonlighted as a semi-professional athlete in Australia, and launched a food-security startup in college.
A Media Director with over 13+ years experience specializing in global media strategy and execution. Hilary began her career working with various agencies in NYC across a wide variety of categories including beauty, automotive and electronics. She then ventured out to the Pacific Northwest where she continued her career at Optimedia Seattle venturing into the telcom industry. Hilary has been at Microsoft for almost 8 years now and has had the pleasure of working across most Microsoft consumer brands. She has proven success at leading large-scale global media campaigns, aligning multiple stakeholders to encourage nimbleness and encouraging data-driven planning. Her personal passion around understanding new innovation to help drive a better connection between customer and brand is what keeps her excited every day.
Strategic entertainment marketing specialist with highly analytical and data-driven approach to Media, Digital & Social Marketing and Consumer Insights. Extensive experience in solving entertainment marketing challenges through data mining and model building approaches. Jane has been at Sony Pictures Home Entertainment for 13 years. Prior to SPHE she led the planning team at UM for Sony Pictures theatrical and Home Entertainment team. Prior to UM, she worked at numerous media planning agency on various theatrical businesses including Disney, Fox and MGM.
As VP, Innovation at iProspect, Jeremy works with iProspect’s clients in order to develop new advertising solutions that incorporate emerging technologies, leverage ever-changing platform features, and most importantly address evolving consumer behaviors and expectations. He provides both thought leadership around changing trends and specific plans that ensure brands can continue to connect with individuals and value and performance across digital and physical experiences. In 2013, Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame, and in 2017 he was recognized as the Bing Executive of the Year. Outside the office, Jeremy is a talented bassist and can often be found playing for a crowd at a local jazz lounge.
Marketing professional with 15 years experience building and growing teams, collaborating with clients and working across functions to achieve defined goals. Result driven and adept at analytics, I successfully employ leadership and mentoring to promote teamwork for project success. Skilled at identifying inefficiencies and implementing processes, I help teams to embrace new procedures within environments that are traditionally ‘anti-process.’ I juggle a heavy and diverse workload with ease while maintaining consistently high quality thinking. I love to problem solve, providing solutions via traditional and non-traditional methods, including social and mobile media. I thrive in creative collaborative environments, take pride in my work and derive satisfaction from both the successful implementation of a strategy and the professional growth of those around me.
As the SVP, Digital Media for Annapurna Pictures, Regan is responsible for leading digital strategy and execution for all domestic film releases. She is a driving force of innovation, consistently challenging the boundaries of media platforms to find new ways to connect and mobilize moviegoers. While at 20tth Century Fox, she launched box office hits like Deadpool, X-Men Apocalypse, Gone Girl and the social phenomenon The Fault in Our Stars. Prior to diving into the studio business, she ushered major brands into the digital world - launching Google's first ever ad campaign, taking T-Mobile from underdog to major player, winning Media Plan of the Year for her work on HP and keeping everyone's love for Ferrero's Nutella alive. A few highlights from 16/17 below: DEADPOOL (2016) Deadpool was well-known to fans but unknown to the mainstream crowd that makes or breaks comic book movie success. The campaign introduced Deadpool to audiences using an “anti-super hero marketing filter”, focusing on Deadpool’s unique brand of irreverence. We launched a relentless marketing siege on every platform you wouldn’t think of online – kicking off with a Bachelorette surround, an obscene emoji set (rivaling kimoji’s) and an overactive Tinder account that charmed new audiences into thinking Deadpool was something different. Deadpool went on to become a phenomenon, the #1 R rated movie globally and the #1 Fox movie opening ever at $132MM. XMEN APOCALYPSE (2016) To launch X-Men Apocalypse, we executed the first complete takeover of all Snapchat lenses (sorry flower crown lovers). Users acquired super powers and turned themselves into the iconic X-men characters for 24 hours. 298 Million views later, the execution greatly amplified awareness and anticipation for the movie. With a 25% lift in theater watch intent, X-Men Apocalypse went on to be #1 opening weekend and one of the franchises’ most successful films ever. DETROIT (2017) DETROIT was a riveting film about the race fueled riots that rocked motor city in the summer of 1967. But the film is as culturally relevant today as ever, and to prove this we tapped local rising hip hop artists, Tee Grizzley, to create a single inspired by the film. Featuring local residents and top influencers MeechonMars and Page Keneddy added a level of authenticity and impact. The single itself was a hit and the music video garnered over 3MM views in 48 hrs. Pick up across the hip hop, music and movie communities fueled press and slew of homemade reaction videos filled YouTube feeds. The collaboration TEETROIT was successfully able to bring relevance and visibility to DETROIT and ultimately to a story that needed to be told.
Sean oversees the management and growth of both the LA and New York offices, while also leading multiple specialty teams within the agency such as media sciences (our programmatic group), R+D (our Radical + Disruptive Lab) and search. As a media executive and former Forrester analyst, Sean has nearly 20 years of industry experience that spans media, digital marketing, research, consulting, CRM and business development. Throughout his career, Sean has worked on a wide range of industries and clients including Netflix, VH1, TV Land, MTV, National Geographic Channels, Nickelodeon, Bose, Royal Caribbean, Motorola, Google, Nike, Philips, Lenovo, JetBlue, Hearst and Johnson & Johnson, to name a few. Sean authored the Forrester report that defined the terms “paid, owned and earned” media and was named an Adweek Media All-Star in 2016.
Will led a partnership between NBC & Giphy Studios that saw the first-ever placement of custom GIFs in OOH digital screens. This activation took over 9 major screens at the World Trade Center commuter hub, propelling NBC’s hit comedy ‘Superstore’ to newfound cultural relevance and a strong second season premiere. For Warner Brothers Tarzan Will led the creative ideation in tandem with Future Colossal to create a mobile Jungle Infinity Room which brought a little slice of the jungle into urban centers on multiple continents, enabling hundreds of thousands of people to post their jungle selfies. Will is most excited about the intersection branding that provides actual value to consumers.
Albert's clients include Wells Fargo, Hilton Worldwide, and others. Al spearheaded the building of an innovation framework for the Wells Fargo marketing team by identifying the right principles, construct of time, allocation of dollars and a road-map. He and his team delivered killer ideas poised to change the way financial service marketing is done. He also is the “Vision Champion” for OMD West and leads the region in ensuring quality use of the agency's overall philosophy and operating system. Prior to OMD, Al lived in Boston working at Hill Holiday and Havas Media where he earned the worldwide Catalyst Award for best global media plan. Al is most excited about utility-based marketing and ideas/innovations that impact people's lives in meaningful ways.
Alison helped to launch UnREAL’s second season on Lifetime by applying strategic audience insights to empower and amplify fans and influencers, which drove new viewership and conversation. Not to mention awareness among Emmy voters – the show was nominated in multiple categories! Prior to her role at Lifetime, Alison’s held strategic planning roles at Carat, Maxus, Starcom MediaVest Group, Horizon, and Media Storm. Alison is excited about personalization in marketing – the use of data to help customize an experience and allow brands to make meaningful connections with consumers.
Amy oversees strategy, marketing communications, and media planning to enhance revenue generation at the 102 acre resort. Amy has helped the glorious hotel become top of mind among elite travelers around the world by embracing innovative campaigns while focusing closely on ROI. Prior to joining Terranea, Amy was a Senior Strategist at Allied Integrated Marketing in Los Angeles and served as the Account Director for the GRAMMYS, handled digital marketing at Grand Central Marketing, as well as worked at Sony Music and Initiative in New York City. She brings to Terranea more than ten years of experience, specializing in digital marketing and communications. She'd a Venture Fuel loyalist, having launched first-of-kind campaigns with Editorialist and soon to be VR.
ASSOCIATE DIRECTOR, SOCIAL EXPERIENCE & CUSTOM PRODUCT
Andrew Klein leads Mediavest Spark's robust Social Experience & Custom Product team, elevating the agency's offering beyond media buying and planning. He has worked with top tier brands Microsoft, Coca-Cola North America, Comcast, Walmart, Wendy's, Converse, Honda and Mondelez in the conception and production of innovative end-to-end ad products across a variety of media platforms. Andrew works in close partnership with clients, media vendors, strategy, activation and creative teams to ideate and create first-to-market and award winning branded consumer experiences.
Blandine is Senior Vice President, Digital at Media Assembly, where she focuses on driving the digital strategy of E*TRADE and Audible, as well as building the digital practice and innovation of the agency. Prior to Assembly, Blandine helped grow the programmatic and digital media services of Merkle and Harmelin Media. Blandine started her career on the client side developing Tide and Neutrogena in Europe, before moving to the agency side to embrace the digital innovation of branding and advertising. Blandine is most excited about the evolution of precision TV, cross screen activation and the impact of AI in the advertising field.
Chris serves as Director at OMD's Ignition Factory. Notable projects include leading concept development and production for CW's Jane the Virgin & Wattpad partnership, The Flash mobile lab unit interactive experience, and Harley Quinn Tattoo Parlor promoting the release of Suicide Squad at SxSW. Previously, Chris worked with the AFI Digital Content Lab, Intel, Machinima, The White House, adidas, Paul Frank, The SxSW Accelerator, and more. Additionally he is the creator and host of Innovation Crush, a weekly podcast series with over 700K subscribers globally. Innovations Chris is fired up about include Artificial Intelligence and Biometric Measurement.
Elena oversees the Bayer account. Previously, she was a Group Account Director at OMD where she helped promote VISA's new Apple Pay integration by using NFC tech in The Yard outside of AT&T Park to create a CTA at the point of purchase and break consumer's the swipe and sign habit. Elena has experience innovating for brands from L'Oreal to Pernod Ricard to J&J to P&G to Kodak. Elena is interested in wearables, IoT, design and UX showcasing brands through utility that is personal to an individual.
With over a decade in entertainment marketing, Erin currently develops and manages multi-million dollar marketing campaigns to launch Netflix Originals in US, Canada, Australia and New Zealand. She most recently led the media strategy for the House of Card #FU2016 campaign, which won the top Grand Prix award in the Cannes Lions International Festival of Creativity's Integrated category and won Adweek's Media Plan of the Year. Erin leads the overall campaign strategy for each of her markets, a role that blends the science and art of marketing with a highly analytic lens against media performance and the development of custom, groundbreaking executions that stand out in the marketplace and delight our audience in a surprising way. Erin is most excited about upcoming innovations in virtual reality.
Erin recently partnered GE with Product Hunt to sell GE's Octobrella, making it the first branded product on the platform and powering the launch of the Product Hunt Shop. The GE Octobrella was the #2 trend on Product Hunt. Previously Erin worked at iHeartMedia, OMD's Ignition Factory, and Initiative. She is most excited about the promise of AR to transform anything into an interface, from Snapchat's filters seamlessly transforming the face into a means of unlocking new media to ILM and Magic Leap's partnership hinting at a future of full content immersion.
Gustavo served as Global Account Manager at OMD on the Beats by Dre and Apple Music business as well as Senior MarCom Manager at Xbox. At Microsoft he was the primary Global Media Lead on Xbox Campaigns where he lead innovative campaigns such as a global campaign for Sunset Overdrive that turned digital bus shelters into an AR experience enabling people to see mutant characters from the game merged with the real world and people could capture video of themselves inside of the story. As far as innovations go, Gustavo is excited about VR\/AR and 3D Printing.
Jeff is an experienced media professional with over 22 years Online/Offline media planning/buying across a range of categories. In his role at MediaCom, Hinz will oversee the agency’s entire digital operation as well as provide thought leadership and strategic guidance for all existing and emerging digital media initiatives including display, video, SEO, SEM, mobile, social and emerging media. He will also collaborate with agency managers on the deployment and integration of MediaCom’s digital offering and lead the agency's overall strategic approach with key growth clients, while maximizing potential within existing accounts.
Jen oversees national media for Fox and their slate of hit shows from Son of Zorn to Empire. Jen’s role is at the intersection of media, television and innovation. For the launch of Son of Zorn she partnered with cultural zeitgeist the Museum of Ice Cream and created a giant Ice Cream Sundae chalice where people could sample the show prior to its launch.
Joanna delighted Game of Thrones' fans with a state-of-the-art interactive Hall of Faces experience where portraits were captured, rendered via a custom app and projected onto a tower within the space using 3D projections, 4D experiential effects, hologram technologies within both the global interactive site and live experience. Joanna has developed some of the network’s most high-profile, innovative and award-winning marketing campaigns for programs from Game of Thrones to Girls to True Blood to Silicon Valley to Ballers. She is always looking for the next great way to connect with consumers.
Jodi Arden’s work on the break-out hit “Mr. Robot” has driven brand innovation to new levels. Through multiplatform strategies Arden has blurred the lines between physical, linear and digital storytelling. This year she spearheaded the critically acclaimed “Mr. Robot” Computer Repair Shop VR Activation at San Diego ComicCon and took over the Austin skyline with a 100 foot Ferris Wheel at SXSW. Recently, Arden expanded her role to Syfy, kicking off her new purview with New York Comic Con panels for “The Expanse” and “The Magicians,” the latter featured a custom performance by Freestyle Love Supreme. Arden previously worked at MTV and Turner and is always looking for the newest and most disruptive approach to storytelling.
Katie leverages her background in integrated marketing campaigns, media partnerships, and content creation to effectively navigate clients through the ever-changing digital landscape. Prior to ID, Katie served as VP of Domestic Theatrical Digital Marketing at 20th Century Fox where she handled strategic and creative development (ideating, pitching and producing) of integrated media partnerships with digital brands, apps and social networks. Preceding her role at 20th Century Fox, Katie served as Director of Digital Marketing at the leading sports agency, Wasserman Media Group.
In the past year, Keith spearheaded #NYCtakeoff a social giveback campaign for JetBlue that treated bus shelter posters in NYC like coupons for over 250 local merchants. Prior to joining Mediahub, Keith held several leadership positions at Carat and worked on behalf of brands such as Reebok, P&G, and more. Keith is especially excited about the growth of addressable TV, which combines the target precision of digital with a format that creates impact and scale.
Lauren oversees marketing and events for Tinder where she is able to embrace innovation within the experiential space as well as digital spaces. Lauren spearheaded a partnership with cultural zeitgeist the Museum of Ice Cream and created “Tinderland” where people could swipe to find their perfect flavor match and swing on a giant Ice-Cream sandwich. Prior to her role at Tinder, Lauren worked at Live Nation, Tao Group, and Food Network.
From engineering and manufacturing, to stealth bombers, to next-generation fighters, to landing an unmanned vehicle on a carrier for the first time in history, Marvin and his client, Northrop Grumman, are showing us what's next. For Northrop, Marvin identified key insights that inspired an award-winning approach for “This is What We Do” an iconic campaign in the industry. Previously, Marvin worked in Singapore for Dentsu Mobius and Saatchi & Saatchi. Marvin prides himself on knowing the game (strategy fundamentals) and wanting to change it (digital transformation).
Maureen manages OOH across 75+ brands and 6 Group M agencies. Earlier this year, Kinetic introduced the first social listening tool strictly tied to OOH. For an awareness campaign for one of the largest CPG brands, Kinetic used SAS (Social Amplification Score) to understand what people were saying about the campaign via Facebook and Instagram. The program earned 10.9MM impressions on Facebook and 10.6MM on Instagram. Prior to her role at Kinetic, Maureen worked at Carat and OMD across brands like Motorolla, Dell, Hyundai and more. In terms of innovation, Maureen is passionate about eco-technology and renewable energy.
Meghan has worked on the 20th Century Fox account at Zenith+ for the past four years. Most recently, she and her fantastic team lead a marketing campaign for fans to engage with Deadpool in as many hilarious ways as possible. Components included: an epic April Fool's joke encouraging fans to pre-order Deadpool on VHS on Amazon, a first-ever takeover of the iTunes store- photobombing the pages of other films and steering fans toward Deadpool instead, targeted TV and digital support, as well as global social activation. With 200 million social impressions and extensive media coverage, the expansive and unprecedented campaign became Fox Home Entertainment’s most successful digital release ever. Meghan previously worked OMD LA, Mullen MediaHub Boston, and Lowe & Partners in New York. As advertisers, she believes it's incumbent upon us to think futuristically and deliver the solutions of 2020, today.
Ryan is an ardent believer in leveraging data, analytics and the power of location to advance creativity and innovation in OOH. Ryan contends that “Technology is the Catalyst to Connection,” thus it’s the driving force behind OMG’s approach to planning, buying and ultimately executing in the marketplace. Under Ryan's leadership, OMG has implemented the nation’s largest data-driven programmatic OOH campaign, serving over 60 contextually-relevant messages to hundreds of digital billboards. Prior to becoming President, Ryan sat at the helm of OMG’s d-theory and Posterscope’s Hyperspace. He began his career at Zenith Media.
Sara joined AMP in January to help establish a forward thinking, data driven media department and has worked to develop and execute AMP\u2019s proprietary digital technology stack, \u201cMomentAware.\u201d \u201cMomentAware\u201d aggregates 1st, 2nd, and 3rd party data sources (including location data from 150M mobile device IDs), to develop and target the richest audience segments the industry has to offer. Prior to AMP, Sara helped lead the Bank of America business at DigitasLBi in both Chicago and Boston. Sara is passionate about the power of location-based data and the evolving ad technology landscape which helps deliver more personal, relevant experiences to consumers.
Sean has been with Connelly Partners for close to a year. In his role with CP, he is charged with bringing CP’s digital offerings to the next level, focusing on data driven programs, deep media relationships and custom content partnerships. Sean spends his time building integrated marketing campaigns for clients across the education, CPG and tourism categories. Prior to his time at CP, Sean lead the Lenovo business at @ Digitas where he spearheaded the brand’s fantasy football campaign to stand out in an otherwise cluttered category. Lenovo partnered with SBNation to build a comedy video series called Fantasy Online College which utilized top NFL talent. Video viewership and awareness goals were exceeded, and the brand viewed the fun, approachable campaign as a great success. Sean is excited to see the connection between rich targeting via programmatic buying and personalized creative continue to emerge.
Steven currently works on the NBC Cable account at Maxus. Previously, Steven worked in media at 360i across several NBCU Cable and Film brands, spending most of his time on USA Network and Universal Pictures & Home Entertainment. A digital specialist, Steven has spent the majority of his time in this business creating buzzworthy digital media campaigns for these entertainment brands. A true believer that the future of media is in digital, Steven is excited about the possibilities of this Visionary program and the opportunities it presents to meet and work with talented new entrepreneurs.
Taylor leads the award-winning INVENT@Horizon team, a group whose purpose is to pioneer new products, launch new offerings, formulate better ways to solve problems, inspire and recruit top talent, and scour the marketplace for emerging opportunities. Prior to his role as Chief Invention Officer, Valentine was SVP of Social Media Strategy, having conceived, built and led Horizon Media\u2019s social media practice since 2008. Prior to digital marketing, Taylor worked in the management consulting industry. There, he partnered with client teams to increase process efficiencies and improve workforce effectiveness all while ensuring the quality of their final product. Clients included Bayer, Solutia, Akzo Nobel, Hercules, Novell, United Water and Cap Gemini Ernst & Young.